Another Good Estate Sale Saturday!

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The Vel Commercial

Sandy, I think the ad was supposed to prove that Vel was "tough on grease" yet gentle enough not to ruin a flower. But who washes dishes with flowers? I can say that in 1971, Consumer Reports top-rated three Colgate-Palmolive dish detergents--Vel, Ajax and Palmolive--for washing more dishes than the competition. (It didn't help Vel sales, though. Neither did Miss Merman.) Ironic Ajax and Palmolive are still big sellers, but Vel is now in detergent heaven--at least the US version is.
 
Vel and the Merm:

I don't wonder that hiring Ethel Merman failed to help Vel's sales.

Getting the sassy, brassy Merm to tout a product's gentleness was sort of like asking Dick Cheney to do a commercial for the Hare Krishnas.
 
The interesting thing about that rare Ivory phone is that 1) it has a clear plastic dial, and 2) the coiled cord. If you recall, the first 554's (offered in black only) were metal dial affairs and even those had straight cords. Of course, most of the dials, and practically all the cords were replaced along the line as matters of general maintenance/convenience so even early models typically have newer parts. But a cloth coiled cord would not have been part of general replacement parts on hand.

So, I'm wondering if this phone would have any tie-in or was a special release with the 75th anniversary "Imperial" desk model that was a nod to the old 202's but used current 50's tech? Cloth coiled cord, ivory handset, clear fingerwheel. Anyone know?
 
I'm green with envy over that G.E. I went to a sale about a mile from my house back in May and they had one in horrid rough shape on the front lawn with a "FREE" sign on it. Needless to say I took it and it went to a friend of mine who got more use out of it than me.

Just curious, when y'all go to company run sales in your areas, do the people running them automatically recognize or know who you are i.e. "oh you always are buying up the washers" or when you enter/get your number "I got a nice old Maytag set downstairs"?

Hans, it's great seeing you on here, give me a call sometime.
 
lestare

Anybody here have any old boxes of "Lestare" oxygen bleach sacks?It was a lot like it's competitor's "Action" chlorine bleach but no chlorine in it.It was made by the company that makes Lestoil.
 
Nice finds - "Shiny-Brite" are my favorite vintage ornaments. Looks like you found one of the last of the Corning Electromatic coffee pots. Were these the ones that had the trouble with the glue and fell apart? There was a Hoover iron at the thrift store on Tuesday but I left it behind - very similar to yours, is that branded Hoover too?
 
Fabulous!

Quite a productive Saturday I see! Very Nice!!

I have the same Mary Proctor Percolator, and I just love Vel Dishwashing liquid. Thankfully, it is still available here in Florida.
 
I'm really intrigued by that commercial...probably from 1973 or so and really the last gasp for that type of ad/spokesperson/style. The point of Vel was in the 40s/50s that it was an unbuilt powder detergent---there's another ad on Youtube from the early 50s contrasting a a wet handful to Vel with a wet handful of other (harsher) detergent, The built detergent was hot in the hand as the builders dissolved...Vel didn't feel that way. They continued with that positioning during the transfer to liquid...back in those days there were clear liquids (Joy, Palmolive, Ajax, and later Dawn), white liquids (Ivory, Dove), pink liquids (Vel, Lux and typical cheap house brands). I could have been an advertising professor :)
 

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