Anyone ever use "Via" detergent by Unilever?

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passatdoc

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Aug 31, 2006
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Was in Sweden for the past week, arriving home yesterday, and learned while at the supermarket that Persil isn't sold in Sweden. Instead, Unilever (which I believe owns Henkel/Persil), sells a detergent known as "Via", which goes head to head with Ariel by Procter & Gamble. I don't know if Via is sold outside of Sweden. I picked up a couple boxes of the variety for colors washed in 40-60C water, just to see if it works. A large kilo or so box was only 30 SEK (about $4.50) so I decided to try some. My friends in Sweden seem to like it.

Anyone else ever use Via?
 
Here is the Unilever descriptive site


and the Via homepage, both are in Swedish (which I can read)


However, I was hoping that someone here had actually USED it; of course their ads will say it's the best thing since the coming of Christ. Virtually all machines in Sweden are horizontal axis, a few top-loading horizontal axis machines (main market = elderly who can avoid stooping) but >95% are FL.

Based on an informal survey of my friends, more seem to use Via than Ariel, but when I went to the market, Via and Ariel seemed to be the two main brands (i.e. not a lot of choices). Via comes in both liquid, powder, and concentrated forms. There are versions for sensitive skin, color, white, and warm water use (40-60 C); I bought the latter since even my towels and sheets are colored (other than a few white dress shirts, I don't have any "whites" to wash). I brought home was appears to be a year's supply or more of Via color 40-60C powder for 80 Kronor (about $12). Last year bought a $12 packet of Persil and it lasted about six months, so given the premium pricing of Persil, getting a year from $12 of Via may actually be plausible. In any case, it was an inexpensive experiment, and I was way under the baggage weight limit so I opted to give it a go.

Via and Persil are both under Unilever's umbrella so I am wondering if Via is the Swedish version of Persil. Sweden is the home of Electrolux and consumers there are very picky; i.e. if Via didn't work well, Swedes wouldn't buy it. But I was surprised to see that Persil was not sold (based on visits to three different supermarket chains).

http:// www.via.se/pages/page1.php

PassatDoc++10-29-2009-09-45-54.jpg
 
Hello, I've try it. When I visit my relatives in Sweden I brought home some Via detergents. There is not much to choose. Via, Ariel, Ajax (now P&G, no longer CP), Grumme, Nopa. I think Via is the best and you have lots of versions to choose. Keep in mind that the indications are made for Sweden and for the Swedish water. Via detergents are very concentrated.
Ingemar
 
I can't help you with info about Via.

However, Henkel is not owned by Unilever. Unilever owns the Persil brand in some markets, such as the UK. Henkel originated the brand and markets it on most of the Continent.

It's a confusing situation. Perhaps Via is about the same as the UK Persil, but that's just speculation.
 
I have a bottle of the stuff.

Will post some pics later

Cant say I was that impressed as its been at the back of the cupboard for over 6 months.

Its so weird using a detergent with no scent LOL
 

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