Norge Cleaning Villages and Self Service Dry Cleaners
Hi everyone! It's been a while since I last posted anything, but I have been following the different threads and conversations.
I remember in the LA area that the Norge Cleaning Village stores were something that really stood out when you drove along the street, because they had such a distinctive sign and logo over the building. This was also what appeared in the newspaper ads. There were two that I especially remember, one in Gardena near my parent's house, and one in West Los Angeles. These stores here were in operation from around the mid 1960s to the late 1980s. Most were stand-alone stores, as I recall, although the one in Gardena was in the middle of a row of buildings on Gardena Boulevard, just down the street from my junior high school.
One day I was able to talk to the owner of the store in West LA, and asked why these stores seemed to be fading from the scene. As a cash-poor college student, the idea of self-service dry cleaning seemed like a really good idea to me. The owner said that he felt the same way, but maintainance on the equipment (both the top-loading washers and front-loading dry cleaning units) was getting extremely hard to keep up with at that time (about 1987). According to him, Norge was beginning to cut back on technical and parts support, so much to the point that store owners were being caught in a bind when the machines broke down, or simply needed regular servicing.
This was also at a time when the Norge brand began to disappear from many appliance stores and dealers. It was not fully clear just what was going on, as the connection with Maytag was not something that was communicated widely at that time, as much and as quickly as it would be today. Some were able to do the repair work themselves, but a lot of owners did not, and simply let machines sit out of action. The regular washers were often replaced by other brands, often Maytag. This is what happened in the two stores that I first mentioned.
As for the dry-cleaning machines, this owner told me that there were problems that he was having with the handling and disposing of the solvent. He did not like having to personally deal with the draining, cleaning, and refilling of the storage and recirculation system. At that time in Los Angeles, the issue of air quality and hazardous wastes, with regard to dry cleaners, was already in progress. This is still an issue at present in LA, to a degree. The EPA had already issued some guidelines about this, but to purchase and install the recommended equipment, as well as adopt the related changes in practices, this was beyond the normal reach and costs that many small business owners could justify or afford. In order to keep their businesses, most self service stores removed their dry cleaning equipment and replaced them with regular commercial washers and dryers. A few went so far as to open up a regular dry cleaning operation to replace the former equipment. There is at least one place in Santa Monica that did this, and still is in operation.
What happened in other towns and cities? I'm curious about this!