Axion Booster/Detergent

[laundryshark]

Remember Ol Axion? My mother used to have it, and I have used it back in the mid eighties. Wish I could find the "X marks the spot" TV ads in a compatible audio/video format. But in the meantime, you can find the old Arthur Godfrey TV spot, along with a variety of other household cleaning ads, on the following link.--Laundry Shark

http://www.roadode.com/clean_1.shtml

 

[appnut]

I used that all thetime in jr. high & high school for my laundry. Perfect with the Kenmore 800 30 minute enzyme soak cycle. I didn't know what it was like to have to search for and pretreat stains until college and didn't have my own washer to soak in.

 

[gansky1]

Axion is my favorite pre-soak/detergent booster, I've been lucky to find lots of it at estate sales. It works beautifully and smells so good!

Those ads are great - the Action bleach ad has a great shot of a cool Speed Queen washer too. Thanks for the link.

 

[bongobro]

"Enzyme-active AXION...it's da BEST!" (Arthur

I don't recall which came first, but I think Axion and Biz came out within a few weeks of each other in 1967 or 1968. The story of Axion is particularly interesting since Arthur Godfrey never endorsed anything that he personally didn't believe in. When he drank Lipton Tea on his old TV show, for example, you knew he had a kitchenful of Lipton tea bags.

The "ol' redhead," however, was also one of the first public celebrities to speak out for ecology. When he discovered that Axion contained phosphates (as did all laundry products back then), he quite the TV commercials instantly. I recall seeing an article on the environment that he wrote in Reader's Digest shortly afterward:

"You may notice I don't advertise a certain laundry product any more. It's still a good detergent, but it contains phosphates. And I cannot endorse a product that does so much damage to the environment..." (paraphased quote from article.)

Even more ironic that at one point, Eddie Albert--who himself was an ecological supporter--advertised Biz!