Meanwhile Eddie Albert was peddling Axion's competitor, Biz from P&G.
Kaye Ballard would go on to replace Mr. Albert. Both actors were veterans of Broadway stage but would be famous latter for their roles on television.
Eddie Albert starred in "Green Acres" while Ms. Ballard was one of co-stars in "The Mothers In Law"
CP eventually threw in the towel with Axion (see what I did there?), but P&G continued on with Biz. Later refinements moved Biz from a "pre-soak" product to main wash additive including in last stages with an oxygen bleaching system.
Pre-soaking products for wash day were all rage on both sides of pond. Then as wont to happen P&G, Lever Bros (Unilever),Henkel and rest simply moved bio-enzym tech to their laundry detergents (Tide, Persil and rest). That spelled slow sad end to separate enzyme wash day products. P&G and rest actively promoted and marketed fact that one could pre-soak or pre-wash with their detergents so one didn't need to purchase anything else.
Where pre-soaking (with whatever product) did have an advantage on this side of pond had to do with dominance in USA of top loading washers.
While some automatic washers did have pre-soak or pre-wash cycles, many didn't. Thus one had to set machine manually to do the job, go back and drain, set to begin main wash.... This of course tied up washing machine unless one soaked things in a tub or something. Enzymes need time to work, especially on heavy soils or stains. Thus soaking would give better results than often comparatively short wash times in top loaders.
On other side of pond front loaders with their long wash cycles had no such issues for most part. Main quibble was that machines often heated water so quickly it went from cold to hot or boiling before enzymes could fully do their job. That problem was solved by adding a "stain" or whatever option that held temps (and prolonged cycle) to give enzymes a time to do their job properly.