Does anyone remember the San Francisco rock group of the 60s & 70s with this name?
Blue Cheer
- Thread starter tomturbomatic
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I believe that is one of the old groups Timothy Leary introduced me to, way back when.
jasonl
New member
YEAH!!!!!
Blue Cheer rocks!
Blue Cheer rocks!
They did a paint-peeling cover of 'Summertime Blues'. I had an album of theirs back in the day. They were one of the bands that pointed the way toward heavy metal (for better or worse). Their version of Summertime Blues was the antithesis of the acoustic/bongo-driven T. Rex cover of the same song.
Great name for a band, as well as a detergent, LOL!
Great name for a band, as well as a detergent, LOL!
laundryshark
Well-known member
Blue Cheer Soap Commercial
Speaking of which: See description and help yourselves to a windows Media download.--Laundry Shark
Speaking of which: See description and help yourselves to a windows Media download.--Laundry Shark
It's "BLUE MAGIC!"..."BLUE MAGIC!"
In an out-of-print book on Procter & Gamble called IT FLOATS (1958), author Albert Lief explains why Cheer became BLUE Cheer: As laundryshark's link notes, the first Cheer formula was white, not blue.
A P&G advertising man was the one who made the suggestion to change the white granules to blue and voila! "It's New! It's Blue! It's Cheer!" This change occurred somewhere around 1952, because when P&G reformulated Cheer as "New Super Cheer" in 1966, one of the commercials called it "the biggest change in Cheer in 14 years." (The new, blue-green formula of All-Temperature Cheer was two years away in 1968).
Must admit that "Blue-Magic Whitener" sounds less hokey than the new Cheer commercials with the British-sounding maid standing at the top of a mountain with a shirt flapping from a flagpole yelling "FIGHT FOR THE BRIGHT!"
In an out-of-print book on Procter & Gamble called IT FLOATS (1958), author Albert Lief explains why Cheer became BLUE Cheer: As laundryshark's link notes, the first Cheer formula was white, not blue.
A P&G advertising man was the one who made the suggestion to change the white granules to blue and voila! "It's New! It's Blue! It's Cheer!" This change occurred somewhere around 1952, because when P&G reformulated Cheer as "New Super Cheer" in 1966, one of the commercials called it "the biggest change in Cheer in 14 years." (The new, blue-green formula of All-Temperature Cheer was two years away in 1968).
Must admit that "Blue-Magic Whitener" sounds less hokey than the new Cheer commercials with the British-sounding maid standing at the top of a mountain with a shirt flapping from a flagpole yelling "FIGHT FOR THE BRIGHT!"
When Beverly Sills was a youngster named Bubbles Silverman, she did the Cheer commercial (of course, then it was soap). She sang Rinso WHITE! Rinso WHITE! I tried to show the accent with caps. Fortunately, she did not give either word the coloratura treatment.
One thing I did not like about the Cheer ads in 1950s magazines was that, unlike most detergents, they did not show a recognizable shot of a washing machine.
One thing I did not like about the Cheer ads in 1950s magazines was that, unlike most detergents, they did not show a recognizable shot of a washing machine.
laundryshark
Well-known member
By the Way...
In the "Videos" link on the main page of the AW Web site, Robert still has those two Cheer TV commercials. I have long since collected those to my "Vintage Detergent Videos" folder.--Laundry Shark
In the "Videos" link on the main page of the AW Web site, Robert still has those two Cheer TV commercials. I have long since collected those to my "Vintage Detergent Videos" folder.--Laundry Shark
That ain't the way I heard it, McGee
Cheer was never sold as a laundry soap...only Duz and Oxydol were sold first as soaps and then detergents. Oxydol soap was discontinued in 1952 when "New Detergent Formula Oxydol" was introduced. Duz Detergent ("Blue Dot Duz with Bluinite" was launched circa 1956, but was renamed "Premium Duz" when the Golden Wheat China was added to each box in 1959.)
Here is a 1953 Cheer ad that shows small cartoons of both an automatic washer and a wringer washer...and I do mean small!
"Rinso WHITE! Rinso WHITE!" referred to Rinso SOAP powder; Unilever launched a Rinso BLUE detergent circa 1954; David Ogilvy, in his book, Confessions of an Advertising Man (out of print, since it was written originally in 1965), admitted he wrote a horrendously bad commercial jingle to announce that Rinso was available as a soap and as a detergent, to the tune of "Boys and Girls Come Out to Play":
"Rinso White and Rinso Blue,
Soap or detergent--it's up to you!
Each washes whiter and brighter than new,
The choice, dear lady, is up to you!"
Cheer was never sold as a laundry soap...only Duz and Oxydol were sold first as soaps and then detergents. Oxydol soap was discontinued in 1952 when "New Detergent Formula Oxydol" was introduced. Duz Detergent ("Blue Dot Duz with Bluinite" was launched circa 1956, but was renamed "Premium Duz" when the Golden Wheat China was added to each box in 1959.)
Here is a 1953 Cheer ad that shows small cartoons of both an automatic washer and a wringer washer...and I do mean small!
"Rinso WHITE! Rinso WHITE!" referred to Rinso SOAP powder; Unilever launched a Rinso BLUE detergent circa 1954; David Ogilvy, in his book, Confessions of an Advertising Man (out of print, since it was written originally in 1965), admitted he wrote a horrendously bad commercial jingle to announce that Rinso was available as a soap and as a detergent, to the tune of "Boys and Girls Come Out to Play":
"Rinso White and Rinso Blue,
Soap or detergent--it's up to you!
Each washes whiter and brighter than new,
The choice, dear lady, is up to you!"
