Discontiuned Bold USA
P&G has been selling off, and or shutting down brands for about ten years (give or take), not always because of performance.
Proctor and Gamble like nearly every other major company in USA or world has gone "lean", Sigma-Six or whatever the current slimming down corporate craze happens to be.
For P&G, Unilever, and the rest many of their household, personal care and other product lines are mature markets. Worse consumers have gotten wise to "new and improved" and all the other tricks of trade that are meant to entice them into buying this or that.
P&G's CEO has been under pressure since arrival to get stock price up, and show Wall Street he means business.
When you get down to it P&G has two top selling detergents; Tide and Gain. Together those brands have a vast and bewildering array of variants. The technology (and patents) that gave us Bold 2in1 were improved and voila! You have Tide with a Touch of Donwy, or Ariel with a Touch of Lenor. Thus P&G really didn't need to have Bold Plus hanging about. Less so after Tide Simply Clean and Fresh took up the "low price/budget" end of the spectrum. That product also meant ERA could go as well, and it did.
You may have noticed both P&G and Unilever are focusing on a handful of laundry product brands. However within each of those brands there is a wide range of products that are meant to address particular needs.
In Europe Bold seems to be P&G's detergent for "scent"; here we have Gain for that niche.
All this being said one has to wonder what truly is going on with Bold Plus: there seems to be tons of it out there on Amazon.com, eBay and elsewhere. It all cannot be old stock from several years ago.
http://www.upcitemdb.com/upc/37000275121
P&G has been selling off, and or shutting down brands for about ten years (give or take), not always because of performance.
Proctor and Gamble like nearly every other major company in USA or world has gone "lean", Sigma-Six or whatever the current slimming down corporate craze happens to be.
For P&G, Unilever, and the rest many of their household, personal care and other product lines are mature markets. Worse consumers have gotten wise to "new and improved" and all the other tricks of trade that are meant to entice them into buying this or that.
P&G's CEO has been under pressure since arrival to get stock price up, and show Wall Street he means business.
When you get down to it P&G has two top selling detergents; Tide and Gain. Together those brands have a vast and bewildering array of variants. The technology (and patents) that gave us Bold 2in1 were improved and voila! You have Tide with a Touch of Donwy, or Ariel with a Touch of Lenor. Thus P&G really didn't need to have Bold Plus hanging about. Less so after Tide Simply Clean and Fresh took up the "low price/budget" end of the spectrum. That product also meant ERA could go as well, and it did.
You may have noticed both P&G and Unilever are focusing on a handful of laundry product brands. However within each of those brands there is a wide range of products that are meant to address particular needs.
In Europe Bold seems to be P&G's detergent for "scent"; here we have Gain for that niche.
All this being said one has to wonder what truly is going on with Bold Plus: there seems to be tons of it out there on Amazon.com, eBay and elsewhere. It all cannot be old stock from several years ago.
http://www.upcitemdb.com/upc/37000275121
