Tide Professional Laundry Detergent

Automatic Washer - The world's coolest Washing Machines, Dryers and Dishwashers

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The box does have a HE logo on it. The included measuring cup has 5 graduation marks. It states 155* . The asterisk refers to 155 Medium size loads. A medium size load is shown as level 1. A large load is level 3 and a HE full size load is level 5. Oddly the pictograms for this show only a top loader. Sort of makes it confusing. I find level 2 or thereabouts sufficient for my needs with my LG front loader. As well I still find the fragrance too strong for my liking even with an optional second rinse so I'm definitely not using it on bedding. I can see why people who don't mind fragrances like it though because it does work well.
 
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