Bold laundry detergent?!!

[jamiel]

I had to laugh---Dawn dishwashing liquid was mis-labeled for many years with an incorrect spelling. The pink (hand care) variety had Protease (I guess it helped with keeping hands smooth, except it was spelled "Protese" for a long time in the last couple years (it's been fixed since). This is a weird one; you almost could see it being counterfeit if P&G toll-free didn't know any thing about it. ISTR that Bold was available recently at Lowe's lumber--it was the old US formula with softening action, though.

 

[launderess]

Mystery solved

Pipe: https://groceries.morrisons.com/web...kling-Bloom--Yellow-Poppy-80-Washes/384262011

https://www.ocado.com/webshop/produ...rkling-Bloom--Yellow-Poppy-24-Washes/94072011

https://www.tesco.com/groceries/en-GB/products/271562224

To one's eye the graphics are same.....

From a marketing background point of view it would seem to throw people off P&G may have come up with a new name (not unheard of for that lot) for same product that was selling elsewhere.

This also explains why cannot lay hands upon nor otherwise find any information regarding "Tropical Orchard".

 

[yogitunes]

yeah, that's the one.....

theres also a huge indoor flea market on 130N in Edgewater Park.....their only open Fri/Sat/Sun I believe......you can find some great buys there on all sorts of stuff...especially the food market at each end, and we always stops at Lisa's for lunch...

we'll stay in contact if you want to join us for a romp around Jersey hitting all these thrift stores....you never know what your going to find...we usually meet in Cinnaminson and car pool from there...

because the demographics of the area, in Camden, Forman Mills is way cheaper on pricing than their other locations...

you will gather a lot more from this site if you become an upgraded member, minimal cost for all you get out of it....

 

[launderess]

Apparently Bold Plus ultra powder detergent is sill being made/sold in USA.

https://hpd.nlm.nih.gov/cgi-bin/household/brands?tbl=brands&id=16030456

Does not seem to have a very wide distribution however.

https://www.amazon.com/Ultra-Compact-Formula-Powder-Detergent/dp/B0048BDM98

 

[rolls_rapide]

P&G misspelling...

Agreed, they have previous form.

They had a variant of Fairy Dishwasher pods (Lemon), labelled as 'Citrus Groove'!
It should have been 'Citrus Grove'.

 

[liamy1]

It’s not...

The exact product we have in U.K.

One, our powders don’t come with scoops any more and haven’t done properly for about 10 years, (you have to send away for them - we’ll either phone up or order online) and they look different to that one in the picture, it’s more of a “cup” type with a handle.

The scent name is different we don’t have a Bold “Tropical Orchard”.

But the graphics are the same and even though our Bold in that colour is called “Sparkling Bloom and Yellow Poppy” I’d put money on it that it smells the same.

 

[gorenje]

Just a question ....

.... what is the bare code number on the package?

The first 3 digits tells us where the Company is based, sometimes but not always this could be also the Country of origin.

 

[liamy1]

Bold...

And their names are hilarious, some of the ones we have had over the years....

Crushed Silk and Jasmine anyone?, White Diamond and Lotus flower? Or how about Hibiscus and Lime?

Does anyone know what crushed silk or white diamonds smell of? If you do, let me know lol. Or how about Hibiscus, (a flower renowned for having no scent at all).

We always have a line of Bold in 4 different scents (5 this time) on sale here in UK, they’re overhauled every couple of years and the scents and scent names are changed (the Blue one and the Purple one are mainstays, but will still have their scents tweeked and scent names changed). Don’t get me wrong, most of the scents are nice, but they don’t smell of what they’re called.

It’s the exact same with Surf, they have at least 4 scents in powder and around 10 in liquid and liquid capsules, scents with questionably exoctic names for them. Surf have new one just released called Caribbean Crush, go figure,,,

 

[liamy1]

Just read...

Your post @Laundress, yes here in the U.K. Bold (and Surf) are designed and marketed mostly on the basis of scent.

As mentioned above, between Bold and Surf, a consumer would have choice of at least 20 different scents.

Add on to this the various scent booster beads (unstoppble or the ones from comfort) and the softeners we have, probably couldn’t count the combinations one could make.

We even have “premium” softeners now, costing up to £8 for a relatively small bottle that has no indication of amount of washloads you would get for a bottle, so you could end up sending a fortune.

Apparently this is because from all their market research, that scent is the single biggest influencer of purchase and would only be compromised if it was a product that was absolutely dire at cleaning, but then of course they have Vanish and what not to sort that.

 

[steve_b79]

@ gorenje: Ask, and you shall receive. I’ve attached a picture of the barcode.

@ yogitunes: Yes - please keep me apprised on these outings! It’d be a lot of fun! As I lived in Cherry Hill for a few years, I know that section of South Jersey quite well.

The other thing I’ve noticed, is that this particular variety of Bold doesn’t mention a built-in fabric softener. As such, I assume that it’s a powder, similar in concept to Gain - a heavily fragranced detergent, sold solely on a great scent. Unlike Gain, I love the smell of this “new” Bold.

 

[yogitunes]

if you join the upgraded member section, it will be a lot easier to find/make contact with you...

or add an email to the profile...

 

[steve_b79]

An update...sort of.

Deciding that I wasn't going to rest until I got some answers, I contacted P&G again - this time, with the bar code. It did, in fact, come up as "Bold" in their system...which threw both the CSR and her supervisor for a loop, as both insisted that the product has been discontinued since 2013. There was no explanation for the 2017 copyright date on the package.

They did, however, say a few things.

1: There's no record of it at all in their North American database.

2: This is NOT UK product.

3: It is not a private-label produced for Big Lots, as they do not do such things.

4: If there's a powder, there has to be a liquid.

5: Obviously, since they know nothing about the product, they know nothing about whether it comes in other scents, or even a liquid.

I asked if there was an e-mail address that I could send the photos that I took over to, to see if anyone else might know. They do not have e-mail addresses (apparently, it's an inbound call center).

So...I did the next best thing. I contacted them - with photos - through Facebook. Will probably do Twitter, too.

Stay tuned...

 

[rolls_rapide]

Could it be meant for the Canadian market only?

Weird indeed.

 

[gorenje]

This is the last Bold available in the USA, the barcode is slightly different because it is a diferent article.

Maybe it could be that your detergent is made in the USA but only for the Canadian market...

 

[gorenje]

.

 

[iej]

Bold in the UK and Ireland is probably not a UK product either.
It's Dash in France, Bolt in Italy and some other markets.

Bold Powder says it's packed in the UK.
Bold, Fairy and Ariel laundry liquids are all made in France.

They're all multinational brands.

Typically, the European products made by the big manufacturers are the same products under different local brands that were acquired or developed over the decades.

 

[launderess]

Am saying this again

Product obviously is not made in North America but somewhere else and imported to Canada.

No one in their right mind would "bootleg" a P&G product. They've scores of well paid attorneys all over the globe that would bring so much legal action against an offender that their grand-children would need lawyers.

Fact that this particular version of Bold shares at least a very similar package design as a version sold in UK means wherever it comes from it is likely a shared source.

How much information telephone customer service agents can access regarding things is often controlled, this even for companies with worldwide sales networks.

My AEG people in Canada basically can only access information regarding models sold in North America to a certain point. Anything else such as older models and or things not sold at all on this side of pond results in contacting their main offices overseas.

For years now P&G packaging for various household products including laundry have been both in English and French. One assumes this was done to cut down packaging, marketing and other costs. There are also products we down south cannot get but are sold in Canada (Tide Coldwater free/clear comes to mind).

If you examine P&G's "Bold" website that poppy or whatever flower and the orangeish color scheme are featured many times. https://www.supersavvyme.co.uk/tag/bold

 

[speedqueen]

This detergent doesn't seem to be in limited distribution as my local Big LOTS has it too, I checked today.

 

[iej]

Could be test marketing.

It's quite possible that it's a small batch being used as a test case for some relaunch of Bold 2-in-1.
P&G recycle their product ideas all the time and if you were going to test market something, you'd probably just import the EU range in this case, box them and sell them in an isolated market like one Canadian city.

Also due to CETA, Canada and the EU have free-trade now. So, it could be P&G starting to bring European consumer products into Canada as they're less tarrifed than bring US ones in, although it has a US distribution address on it.

It wouldn't make any sense to 'bootleg' a detergent. They're low margin consumer goods. So, I would strongly suspect it's most likely a market test with those formulas.

Bold (Bolt/Dash etc) is a TOL detergent with a focus on fragrance / fabric softness and it plays a useful role as a 2nd tier for P&G in Europe where Ariel occupies the same position as Tide in their range.

So, maybe they're considering bringing Bold to the North American market as a 2nd range to drive market share in the same way - totally focused on fragrances.

Or they could be about to launch those formulas as versions of Tide.

 

[steve_b79]

@ iej: I was also wondering if it's a possible "test market", especially since they really don't have much information. P&G did this about 5 or 6 years ago, with a toilet paper called "Tempo". My local supermarket (a now-defunct chain, I might add) had it for sale at an incredible price. I picked it up, and loved it. Turns out, it was re-packaged a year later as "Charmin Ultra Soft".

As for fragrance-heavy...not sure. We have a detergent called "Gain", and that seems to be a product heavily reliant on scent. But anything is possible....