laundryshark
Well-known member
First time I found this.--Laundry Shark
Burst Detergent Commercial
- Thread starter laundryshark
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First exposure to this product. Where does it date in the timeline with other low-suds detergents such as Dash?
angus
Well-known member
Dash was introduced around 1955 or 1956 I think. Burst, being an enzyme product was introduced by Colgate Palmolive in 1967 or so. That is around when all the big enzyme products came out - Gain from P&G, Punch from Colgate (but it wasn't a concentrated powder like Burst), Drive from Lever Brothers and Brillo from Purex. Also, other detergents began including enzymes - Dash, Tide XK, Oxydol, Bold, Fab, Ajax, Cold Power. Not every detergent had enzymes though - Lever didn't use them in Surf, any of its All products (3Bs, Fluffy All, Liquid all or Cold Water All powder, Rinso, Silver Dust, Wisk or Breeze, P&G didn't use them in Cheer or Bonus (short lived anyway), Duz detergent or Duz soap and Colgate didn't use them in AD. Of course, by 1972, enzyme detergents along with phosphates were on the way out thanks to the crazed environmentalists so a few of those products like Brillo and Burst didn't actually last that long..
The detergent makers used that as a way to pare down their offerings removing slow moving products like Silver Dust, Rinso Blue, Rinso with Color Bleach, Bonus, AD etc...
I recall Burst smelled a lot like the original Fab which had already moved to its " lemon freshened Borax" formula so Colgate just recycled the fragrance into Burst. Wasn't a bad product, but without its enzymes wasn't any more remarkable than what was already on the shelves.
The detergent makers used that as a way to pare down their offerings removing slow moving products like Silver Dust, Rinso Blue, Rinso with Color Bleach, Bonus, AD etc...
I recall Burst smelled a lot like the original Fab which had already moved to its " lemon freshened Borax" formula so Colgate just recycled the fragrance into Burst. Wasn't a bad product, but without its enzymes wasn't any more remarkable than what was already on the shelves.
Fab
Didn't the commercial end something like this?
Oh Fab,
I'm glad,
They put real Borax
In you!
Didn't the commercial end something like this?
Oh Fab,
I'm glad,
They put real Borax
In you!
Here's some!
Back
Side
Side 2
Thanks for the pics!
Burst was a little before my time, so its fun to see this. But...If you had to use one cup, was that really "far less" than regular detergents? Maybe somewhat less...All and Dash in this period advised starting with half a cup in a top loader. That was concentrated, all right!
The jingle for Fab was:
Oh Fab
We're glad
There's lemon freshened borax
In you!
Burst was a little before my time, so its fun to see this. But...If you had to use one cup, was that really "far less" than regular detergents? Maybe somewhat less...All and Dash in this period advised starting with half a cup in a top loader. That was concentrated, all right!
The jingle for Fab was:
Oh Fab
We're glad
There's lemon freshened borax
In you!
Not intending to turn this into a Fab feud, which should not be confused with an awesome altercation, I think the "lemon freshened" enhancement came later.
Is there anything a person can't find on the internet?
Is there anything a person can't find on the internet?
polkanut
Well-known member
Granted the box of BURST that I bought several years ago at an estate sale was decades old, I wasn't overly impressed with it. I would have to say the cleaning ability was about average. The scent had disappeared long ago.
dirtybuck
Well-known member
"I wasn't overly impressed with it."
I'm sure when it was popular, others probably felt the same way you did, and that's why it didn't stay in the running with the other top sellers during that time period.
Angus, it's so cool that someone else also knew about Fluffy All. My mom used it on occasion.
I'm sure when it was popular, others probably felt the same way you did, and that's why it didn't stay in the running with the other top sellers during that time period.
Angus, it's so cool that someone else also knew about Fluffy All. My mom used it on occasion.
I watched the commercial--which will usually jar my memory--but I have to admit I have absolutely no recollection of Burst detergent. Don't ever recall seeing it on the store shelves in the little Minnesota town I grew up in.
angus
Well-known member
Well, Burst wasn't around that long and it never really took off against the big guns anyway so that might explain why you didn't see it in your Minnesota town. Same was true with Brillo Enzyme Detergent.. Purex was a laundry underdog anyway and Brillo didn't do much to improve its fortunes.
Then when all the phosphate nonsense started, Purex's Instant Fels got a bit of a shot in the arm since it was a soap so could tout that it was a no phosphate product. But again it didn't do that well. Soap was more difficult to use and with the energy crisis almost upon us and everyone being exhorted to use cold water, that rendered soap for laundry pretty much useless.
Then when all the phosphate nonsense started, Purex's Instant Fels got a bit of a shot in the arm since it was a soap so could tout that it was a no phosphate product. But again it didn't do that well. Soap was more difficult to use and with the energy crisis almost upon us and everyone being exhorted to use cold water, that rendered soap for laundry pretty much useless.
"Fab feud"
Ha! That WOULD be awesome. I guess I missed the first version of that jingle!
Burst would be the perfect detergent for one of those exploding washers.
It's great that you remember all these details, angus. Let's see if I have this straight: At one point, Colgate-Palmolive had introduced THREE new enzyme detergents: Burst, Punch, and Cold Power. Plus, they added enzymes to Fab and Ajax?
How dull our detergent aisles have become.
Ha! That WOULD be awesome. I guess I missed the first version of that jingle!
Burst would be the perfect detergent for one of those exploding washers.
It's great that you remember all these details, angus. Let's see if I have this straight: At one point, Colgate-Palmolive had introduced THREE new enzyme detergents: Burst, Punch, and Cold Power. Plus, they added enzymes to Fab and Ajax?
How dull our detergent aisles have become.
How dull our detergent aisles have become.
That's probably because nobody trusts anything they hear coming out of the TV anymore.
Back when CP was in the midst of its enzyme craze, sheltered, stay-at-home housewives likely believed all the hype, fell for every gimmick, and were reduced to finding excitement in the term "new and improved" not just in laundering products but for anything else associated with maintaining a household, and made their purchases accordingly.
For CP, P&G and others, they saw their demographic as soap opera stool pigeons -- P&G even produced the daytime drama "Another World" back then. My guess is that marketing to this segment of the population was like shooting fish in a barrel.
To wit:
That's probably because nobody trusts anything they hear coming out of the TV anymore.
Back when CP was in the midst of its enzyme craze, sheltered, stay-at-home housewives likely believed all the hype, fell for every gimmick, and were reduced to finding excitement in the term "new and improved" not just in laundering products but for anything else associated with maintaining a household, and made their purchases accordingly.
For CP, P&G and others, they saw their demographic as soap opera stool pigeons -- P&G even produced the daytime drama "Another World" back then. My guess is that marketing to this segment of the population was like shooting fish in a barrel.
To wit:
Found another version
With a very unlikely singer.
With a very unlikely singer.
angus
Well-known member
Sorry, but I should have clarified. Burst and Punch were the only two new additions. While CP added enzymes to Cold Power, it had already been on the market for several years.
No, I see it was my mistake, thanks, angus.
While we're on the subject of your list, do you remember what if any difference there was between All with Bleach Borax and Brighteners and Cold Water All? Fluffy All I'm presuming was not concentrated. Was it high sudsing, too?
While we're on the subject of your list, do you remember what if any difference there was between All with Bleach Borax and Brighteners and Cold Water All? Fluffy All I'm presuming was not concentrated. Was it high sudsing, too?
