Catchphrases From the Past. What Do You Remember?

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"Cocoa Marsh, Cocoa Marsh can't be beat." "Cocoa Marsh, Cocoa Marsh what a treat."
"Oceans of Suds" Tide
"New Blue Cheer" Cheer
"All, the controlled suds detergent." All
"Liquid Handy Andy, out cleans them all." Handy Andy
Take"Serutan, that's natures spelled backward."
"Ivory soap, it floats."
 
A few come to mind:

- 7up - the UNcola
- You get more with a Kenmore cause a Kenmore has so much more to give
- Fab (early 60's) for a wash that's wedding white
- Punch - Colgate's "knockout" detergent
- Cold Power - stops dirt cold in cold water
- Chicken of the Sea Tuna - Ask any mermaid you happen to see, what;s the best tuna - Chicken of the Sea
- Philco - famous for quality the world over
- Amana - built better than it has to be
- Zenith - the quality goes in before the name goes on
- Kellogg's Frosted Flakes....they're grrrrrrreat!!!
- Whatever local gas company - "live modern for less with gas
- Lustre Creme Shampoo - because pink is for girls...
- Brillo Enzyme Detergent - with enough enzyme power to shake up every washing machine in America
- Arthur Treacher's Fish and Chips - the meal you can't make at home

This could be addicting!!!
 
And one i just thought of- at the end of Kentucky Fried Chicken commercials, with a picture of Colonel Sanders on the screen, the voice over was "if you want Kentucky Fried Chicken, you;ll have to visit me". I think it was the last line of a short jingle - but i never paid attention since i hated KFC or anything with chicken skin attached to it...
 
Catchphrases and . . .

Catchy tunes that made the hit parade! 

 

In the case of the Benson & Hedges campaign (see further up), the ad's music spawned a top-40 hit single.  Sometimes it was the other way around.

 

Here's Alka Seltzer borrowing the 1966 release by The T-Bones, "No Matter What Shape."

 

 
Clark's Teaberry gum re-purposed "The Mexican Shuffle" by the Tijuana Brass and it hit the charts as "The Teaberry Shuffle."

 

 
- The great American road belongs to Buick

- The only way to travel is Cadillac style

- Renault, the one to watch

-Datsun...we are driven

-We're making your world a little easier, Whirlpool makes it easier.

-From Sharp minds come Sharp products

-This is NOT your father's Oldsmobile, this is the New generation of Olds

-We build excitement, Pontiac

-Fahrvergnügen...it's what makes a car a Volkswagen

-Trust the Gortons fisherman

-Crisp and clean and no caffeine, feelin' 7up

-All temperature Cheer, all tempercheer

-Get Oxydol and "you won't get ashamed to show it whites"

-Oh no! Calgonite!

-You don't have to see their kitchen to know they have Kitchenaid

-Oh Fab, I'm glad there's lemon fresh and borax in you

-The little blue jug is Dynamo

-Calgon, Ancient Chinese secret

-Duncan Donuts, it's worth the trip!

-Shower to Shower each day helps keep odor away

-Please don't squeeze the Charmin!

-Sheer Energy, 'cause nothing beats a great pair of L'eggs

-Softness made simple...Clingfree

-Wouldn't you like to be a pepper too?  Be a pepper, drink Dr. Pepper

-Kmart, we've got it and we've got it good

 
 
It's Shake 'N Bake and we helped.
Oven Fry: Fried Chicken in the Oven is a TREAT. (Older lady with thick glasses. Funny.)
Secret: Strong enough for a man. Made for a woman.
Listerine: Kills the germs that cause bad breath.
Until there's a cure there's Contac.
Today's star of spray on starch. Faultless Starch.[this post was last edited: 2/27/2017-14:02]
 
Ice Blue Secret's Polar Opposite

Manly, yes, but I like it too!  Irish Spring

 

Take that, Katy Winters!
 
As much as we all like these vintage catch phrases, I bet most if not all of us hate when yet another commercial interrupts a favorite TV program...

I remember once I had a Swiss housemate in college. He was, in general, a very annoying person. Everything was "better" in Switzerland. And he used to erupt in loud derisive laughter whenever a commercial would come on the TV. At the time I thought it was obnoxious, but he did have a point - especially since the Americans in the room would go into a kind of a trance during the commercial breaks, either letting their minds drift elsewhere or soaking in all the hidden persuaders... or both...

It's even weirder when one considers that the National Socialists of 30's Germany were the ones who perfected such propaganda techniques, which were picked up by Madison Avenue after the war and put to vast commercial use.

The infamous Anacin TV commercials of the 50's were a classic example: you know, the one with a hammer incessantly hitting an anvil, to portray headache pain. Then came on the strident announcer, pushing Anacin as the Final Solution for one's cerebral angst.

Similarly, the Nazis would use strident radio and newspaper messages to grab the attention of a likely bone-tired populace. Of course the application of these techniques in modern America is not at all as evil as what the Nazis used the to effect, but the techniques have been well learned by commercial and political America and our society will never be quite the same.
 
Here some forgotton ones

"She's engaged, she's lovely, she uses Ponds" (Ponds Cream)
"Every women should be a redhead at least once in her life" (Miss Clairol)
 
Stan, Clairol probably used this for all three of their lighteners. Lady Clairol Whipped Creme was the first coming out in about 1950, you had to actually whip it with an egg beater after adding the peroxide and boosters. Then came Lady Clairol Instant Whip Creme Hair Lightner in about 1957, this got thick just by mixing wth peroxide and shaking or stirring. Then in about 1960 Lady Clairol Ultra Blue Creme Hair Lightner hit the market with the "If I have but one life to live, let me live it as a blonde".

The other advertising slogan for Clairol Hair Lightners and Toners was, " The Lady Clairol blonde the silky shiny blonde, is it true blondes have more fun?"

I was a Cosmetologist from 1970 t0 1985, thats why I have this info in my box of trivia. LOL
Eddie
 
Stan,

Yes, believe it or not! I know that we were always instructed not to us anything metallic with peroxide, but, yes you used an egg beater in a glass or plastic bowl, not metal. I guess the brief contact with the metal beaters while beating the mixture had no ill effects. By the time I started in the business this was not used very often, though it was still available. Also, since both /whipped creme and Instant Whip were neutral they could be mixed with Miss Clairol Hair Color Bath for extra lift.

Also, before there were many commercial bleaches available they used to mix peroxide,ammonia and Lux Soap or Ivory Soap Flakes and whip it with an egg beater. And in cases were major lightening was required the peroxide and ammonia was mixed with White Henna, which was Magnesium Carbonate. This was the very earliest form of powder bleach. The White Henna mixture made a paste that held in the body heat on the scalp better than the soap flake foam did, thereby accelerating the bleaching process.
Eddie[this post was last edited: 3/4/2017-01:01]

http://https//m.youtube.com/watch?v=6n0WmZU2yj0
 
Aqua ammonia

To be exact for the use with peoxide and soap flakes.
Later when Clariol came out with their professional lightners...
The nice thing about these "on scalp" lightners, was that they were oil based, and lightning strength could be adjusted by using one to three boosters... Or no booster at all..just two parts peroxide to one part oil lightner. Since they were, or are engineered for "on scalp" the condition of the hair isn't bad, opposed to whats common now (duel purpose lightner) and generally a toner could be used after desired lightning stage was reached, with no problem.
With sensitive skin..Clairol Born Blonde Toner was a option.. Or a Fanciful rinse to get by until the real toner could be used. (Usually the Following week)
A nice Clairol toner was a mix of "Extra Light platinum" and "Ivory Chiffon"
The reason for adding some lightner to a tint back then, was for a little extra lift.. Remember 20 vlm was the standard. It wasn't common for us to have a higher percentage. Don't think back then I even knew there was anything higher. LOL

To get back on to the catch phrase..Dippity do Dippity for YOU! (Gillette Co)
 
Stan

I'm impressed with your knowledge of haircoloring and lightening. This is what made me want to become a Cosmetologist when I was 13. I watched my Mom getting her hair lightened and the whole process intrigued me. This was my favorite part of being in that business. I have to ask, are you a hair stylist?

I still have my copy of Clairols "How to Do Better Haircoloring" the 1962 edition. That was my bible for haircoloring in my early days in the business. And I apologize for hijacking the thread. It's not often that I think about this part of my working life anymore. I did many different kinds of jobs throught my life and learned alot about all of them along the way.
Eddie[this post was last edited: 3/4/2017-12:29]
 
"Anything you want, everything you need, you'll find it at Swallen's" (Cincinnati dept. store that closed in '94)

Clairol Ultra Blue lightener was mentioned above. For some reason I decided I wanted my medium blond hair lighter for my senior picture, so that's what I used. It turned out very blond!
 
Licensed and salon owner here along with my wife. I got my license in 94. We had owned a salon for a number of years with her license holding the shop license. I did a few customers but my license was held so that we could purchase other salons. Still keep it renewed but no longer, her or I are doing clients. Still own and operate them though. Also now we are the President and Vice President of the NH cosmetology association. We represent 30,000 licensees in out state. So we attend a lot of house, senate and committee meetings. We are also state reps for the Professional Beauty Association that covers all of the U.S. We do travel to those meeting often and are asked to speak because of the political work that we do for the industry in our state. So still keeping my hands in it but not literally. lol

Jon
 
Interesting Jon

I was involved in the CCA many years ago, and participated in the local hairstyling competitions ect. Have lost tract of the work of the NHC.
Like Eddie, I've been involved in different types of work, including managing a dry cleaning plant. Was also a cosmetology instructor, and a color specialist for a haircolor Co.
Took auto shop in high school.. What a mix right!
@ Eddie, guess that answers your question. LOL .. I have the same book, as well as the 1957 edition... Use to teach from them.
You can email me if you want, and We'l chat.
Trying not to hijack the thread..so
" L'Oreal because you're worth it "
 
Stan

I knew you had to have a similar backround! I didn't take Auto Shop, but when I was younger and poorer I used to do a lot of my own auto repairs. Haircolor was my first love in the beauty biz. I didn't mean to be cheeky in my reply to your post. I wasn't aware of your extensive backround in haircoloring. I'll email sometime soon and we can chat.
Eddie

P.S. "Which twin has the Toni?", for Toni Home Permanents.[this post was last edited: 3/5/2017-17:50]
 
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