Colour Care Powder - Soon to be gone?

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liamy1

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I don't know if I'm right, but I have a feeling that P&G and Unilever are going to be doing away with the Powder variants of their colour care detergents.

Ariel have already discontinued colour care powder tablets.

And across both Ariel and Persil, in supermarkets, there is now only one box size of colour powder available - 22 and 23 wash box respectively.

The 10 wash boxes have gone, along with the box sizes that match the 40-65 wash box ranges of standard bios.

Also, with the one size that is remaining, it is becoming increasingly difficult to find.

I know places like Costco/Makro have the professional box sizes in colour 90-130 wash range. But of course, the majority of the UK will buy their detergent in the supermarkets.

Suppose in the end, for colour care stuff, it does not matter whether or not powder is available as of course there is no oxygen bleaches in any format.

But some people will always prefer powder above liquids, whether it be standard or colour.

Nothing more than an observation really.

I know if P&G and Unilever had their way, we would only have pods, smaller to ship, more can be stocked in store and it's a pre-determined amount of washes, so would need to be replenished more often.

I did read in the wall street journal, that for US detergent makers, one of their sales tactics was reliance on consumers over-pouring, thus a need to replenish more often.

And in Independent retail, it was stated that the average customer shops for laundry products 14 times a year - how many here are more (or less) than that?
 
Colour powder

I have noticed this too. I tend to use powders rather than liquids because I like to pre wash generally. Ariel is out the question for me... I find the smell of both colour and normal disgusting...such a shame as it used to be really fresh!. Persil colour only comes in the 23 wash box everywhere, so I now tend to buy either Asda or Tesco colour powder that comes in 52 wash boxes at about £4.00. it does the job and smells great too!. My powder for everything else is Persil bio... the best I.M.O.
 
Thought this was just me, but yes, the choices are narrowing somewhat with more shelf space being given over to liquids, gels and pods. I'd be happy with powder tablets instead, but even those have been whittled right back to the bare minimum as of late.

If a manufacturer doesn't offer the products I want in the sizes I want, I'll look elsewhere. Stepping down a pack size just causes the price/weight ratio to shoot up, which to me just says F U very much for being brand loyal.

With the supermarket own brand detergents, you can at least find all the variants, in all formats, in all sizes. If there is any difference in performance versus branded products, I've yet to see any evidence of it. The only thing they seem to lack is excessive suds and cloying perfumes, which ain't a bad thing. Best of all they're not just slightly cheaper either, but significantly so.
 
Spot on spiraclean

Asdas powder tends to make a lot of suds.. you have to be careful how much you use...but then, persil colour also is very sudsy! Both Asda's and Tesco's colour powder smell really nice, I always have a reserve box at home, and the cupboard they are in smell lovely! price wise..£4.00 for a 52 wash box as opposed to £7.00(Tesco) or £5.00 (Asda) for a 23 wash box of persil colour,the performance is just as good...I never have to re wash anything!
 
"If a manufacturer doesn't offer the products I want

....sizes I want, I'll look elsewhere."

Totally agree, I think this is precisely what killed Dreft Automatic washing powder, as IIRC, it was only available in the 9 wash packet.

I never used it, and the main reason was for not a lot more than the price of a 9 wash Dreft, you could get a 25-30 wash box of Ariel/Persil etc (as all will know, on any given day, in any given store, one of the main brands is on offer).
 
That's an interesting observation. I know unilever are phasing out their tablets - not sure if they'll replace them with anything else.

I haven't used colour detergents in years. I stopped after I noticed it wasn't shifting sweat & deodorant stains from t-shirts, leaving underarms musty and stained in places. Persil Bio powder is my go to detergent and I use it for pretty much everything, with the exeption of woollen work jumpers and jeans.
 
Thanks

AquaCycle, I didn't know Unilever were phasing out their tablets.

I know Ariel Colour Powder tablets have gone, P&G confirmed this, they went at the same time as the entire Ariel stain remover range.

Also, under Bold, the only powder tablets are now Lavender and Chamomile, the Blue One's (is it Lotus and Lily now?) have gone.

It really is transpiring that both PG and Unilever want us to only be using liquids and Pods.

I wonder if ever, will we lose all powders? Thinking about the children of today, as they go through adult life, all they may know is liquids and pods.

If they ever could come up with a way of making oxygen bleaches stable in liquid detergents, then possibly we could? I don't profess to know too much science-y stuff.

I read a comment somewhere from someone on a forum (netmums I think) that they never looked at Surf until the liquids/pods (the one's they do now in 10 million scents/colours) came along, as it was "old fashion-dy" powder :/

Also if you're interested, Surf are actually launching 2 new products this week (with a £2million push). One for colours and one called perfect black. They say they have "special ingredients" for colours and blacks. Until I can see the label, I will remain skeptical.

Link below:

 
I've definitely noticed more push on P&G for pods/liquitabs and Unilever for liquids. However, despite the push, powder is still the biggest seller holding 1/3 of the market share in it's various forms.

Funnilly enough, looking at Persil Small & Mightly Bio & Colour liquid, there doesn't seem to be any difference at all between the 2 aside from the smell and colour. The formula is the same and both contain optical brighteners. A pointless marketing gimmick, perhaps?
 
Just a gimmick yes. I currently using the Ariel liquitabs but can't say they do any better job than a supermarket own brand. Got them at Tesco whilst they were on special offer. The perfumes in the Persil liquids are rather strong whereas the Ariel ones seem to of toned down apart from the dreadful Ariel powders which smells like toilet cleaner gone wrong. I buy what ever is cheapest now and my favourite is Sainsburys or marks and spencer. Has anyone tried the co op colour care powder or liquid? Any good?
 
Gimmicks,

Yes agree. a lot of colour care products have OBA's, so when coming to a liquid with no oxygen bleach, what's the point of a colour version?

Manufacturers always say they contain extra "colour protecting" ingredients, but I don't know what.

Of course, most people really don't give a hoot, and will fall for anything put out.

It's like the cellulase enzyme, which is not used for dirt, but for fabric care. It smooths fabric fibres and digests loose fibres/pills. Keeping clothes looking newer.

Thus far, I have only seen it in the Ariel Gels and Pods (all variants) and Bold pods ONLY.

In Bold's case the only clue to this is in the name of it.

As you probably will know, Bold is now marketed as with a "touch of Lenor".

In Powders. Liquids and Gels case, it's called "Bold with a touch of Lenor FRESHNESS".

In the Pods case, it's called "Bold with a touch of Lenor FIBRE CARE".

I had to look on pg-info.com to find the only difference was the inclusion of the cellulase enzyme in the pods.
 
I remain skeptical too lol. I don't believe anything the manufacturer tells us. Even the recommended amount of detergent for hard water is daft they just do that so you buy more sooner.
 
When did Unilever start putting OB in Persil colour liquid? I thought it was just the bio and non bio that contained them?
 
Ben, hello, I've not seen your name pop up for a while :).

The last time I checked, Persil Colour liquid did contain OBA's, but it could have changed since. This was a few months ago now. I'll have to have a nosey in the supermarket whilst I'm on my lunch tomorrow and find out.
 
OBA isn't OBA

Some detergents for colors contain special OBAs to basicly brighten the colors makeing them look more vibrant. And OBAs aren't automaticly damaging colors as most OBAs aren't permanent, opposed to bleaching agents which cause permanent color shifts..
 
Whilst I do like the idea of Ariel pods and Persil S/M liquid, I could not use them all the time. Colour detergents are really hard to find too, Morrisons don't even sell their own brand colour detergent, apart from the capsules I think. It makes me laugh when you see people (usually on mumsnet) say they buy non bio for their coloured clothes because the enzymes are harmful to colours. No they're not! I don't see why you wouldn't buy a detergent without enzymes in it, they help digest lots of different stains that otherwise would need a rewash/stay put.

I did try Tesco colour powder once and it was good, much better than Persil or Ariel colour powder with a lovely fresh smell that wasn't cloying or sickly.

Which? still say that powders are the best don't they? I remember they said once Ariel gel was the best but they stripped all liquids and gels of the best buy status and gave them to powders instead, which is good imo because powder's definitely work better.
 
I don't see why you would buy a detergent without enzyme

there's an urban myth in the UK that enzymes cause skin irritation, aggravate eczema and is better for babies skin. It's nonsense and stems from when biological detergents were being tested by Lever Bros and some of the staff came down with rashes and breathing difficulties.

Non-Bio doesn't exist in lots of mainland European countries, Australia or the US.
 

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