Although Ivory Soap is still marketed by Proctor and Gamble, the product is now manufactured by St. Bernard Soap Co. The factory is the same as when owned by P&G, and the complex is called Ivorydale . The Crisco division of B-G Foods, and the Proctor and Gamble fabric care research and development department are also located there. I just went past there a little while ago.
It looks like Pure & Natural soap is now sold as a motel size bar now.