Hans,
It was called Freewax, and we used it somewhat religously on the den floor in our house in El Paso. I remember on a trip to KC in the 70's, my dad was looking for it to tell my aunt how it got rid of and killed bugs (very good on roaches), but no such luck in finding it.
I also miss the original versions of Dash, Bold, and Cheer. I really liked the scent Cheer had and the way it cleaned (especially whites).
In dish liquids, who remembers white Ivory Liquid and the "it even whips" commercials? Oh, the pranks we used to pull with that stuff. There was also Peach Thrill ("it leaves your hands with a peaches and cream complexion"), Swan, Chiffon and Lux Liquid.
One item I completely DESPISED was Janitor In A Drum. The scent was God awful and always gave me a headache.