Do you like the new Whirlpool logo?

[rp2813]

There's a love-affair on with sans-serif fonts these day

I was going to say likewise, so am glad I read through all posts!  Anything sans serif strikes me as governmental and institutional, which has a logic behind for those uses, but there is nothing stopping a corporation from using a distinctive logo or font with some personality. 

 

It's been a steady downhill spiral for creativity and originality in design since the height of the MCM period.  Perhaps we've finally hit bottom because this is a love affair of which I highly disapprove. 

 

[frigilux]

It isn't quite as uninspired as Frigidaire's new one, which is certainly the nadir of logo designs.  I think calling it 'designed' is probably assuming a bit too much.

 

Interesting that Whirlpool is using its prior logo in the video for their high-tech Vantage laundry pair.  I'm with Nate on this one.  The 'whirlpool' graphic above the W is annoying in its poor execution.

 

Who the hell approves these cold, soulless logos---and how awful must the runners-up be if these are the best of the portfolio?

 

[mrcleanjeans]

NO!!! Plain,bare-boned,uninspiring!

 

[pierreandreply4]

i don't see anything wrong in a logo change over the yea

well me in my case i do not see anything wrong with a logo change over the years if you look at the inglis logo they cut the g so it would look like a q and in a second post i will post a pic of the inglis logo today

 

[pierreandreply4]

Pic number 2 and how it look on 70 appliance

here is picture number 2 and in my next post picture number 3 of how it look on appliance during the 70