Dutch-o-rama, advertising in the Netherlands

[rolls_rapide]

I'm loving those old adverts too!

Regarding the twintubs being less popular in the Netherlands... when that happened the manufacturers probably said: "I know - Lets dump them on the Brits!"

And we got deluged by 'em! Lol

Good stuff.

 

[foraloysius]

"Lets dump them on the Brits!"

LOL!

Actually you got the Norfrost ofcourse, a relabeled Velo and you got Stokvis.

 

[foraloysius]

Talk about Stokvis. Stokvis was a trade company founded in 1849. Their trade was a wide variety of products. For their white goods they bought their products from Van der Heem & Bloemsma, a company that made radio's, tv's and appliances. AFAIK Stokvis never made such products themselves. In the UK these products were sold under the Stokvis name. In the NL they were sold as Erres, after the initials of the founder R.S. Stokvis. In 1966 Philips bought up the electrical Van der Heem & Bloemsma, from that year of Erres were relabeled Philips products. Van der Heem & Bloemsma focused on beauty products from then on, which were sold under the Indola label.

This is an ad from 1961. It shows a wringer washer, a spin dryer and a twintub and hand wringers. Erres never made an electric wringer AFAIK. In my early youth most people who had a single tub or wringer washer also had a spin dryer.

The twintub is not a TOL model, that one had four dials on the front.

 

[rolls_rapide]

Thanks. It brings a degree of clarity to those strange, obscure foreign brands, which only ever seemed to crop up in Which? and Ideal Home Magazine.

The funny thing is, the 'Norfrost' brand name now appears to be used by Ebac for their freezers.

It's a pity that the Norfrost twintub isn't available, it looks quite a usable machine.

http://https//www.youtube.com/watch?v=rVNyfCydMy8

 

[joeekaitis]

Wonderful ads . . .

. . . and so much wonderful info.

 

[vacbear58]

Stokvis

I believe this is a Stokvis machine in a Fairy Snow ad.

The dialogue is apalling - the background appliances are Canadian (Moffat) and the washing machine is Dutch!

 

[mrboilwash]

Louis, you say GE Toploaders were popular in the Netherlands.
Did you actually have fully automatic toploaders on the market ?
I always assumed that we only had a couple of wringer washers with agitators and maybe the odd wash-rinse only automatic, but I thought there was never a fully automatic (wash-rinse-spin) agitator toploader in Germany. So I`m quite surprised to learn our neighbors in the Netherlands had these. The cheaper pulsator type was the most widespread system here before tumble washers took over.

Also interesting to see you had the Bendix and Westinghouse washers apparently unaltered. I seem to remember from old ads on the German washer forum we had those too, but I think the ads said they were modified to suit German houswifes` expectations. Not sure if they offered boilwashes or a dual wash action or both to suit those expectations. My memory is blurry and unfortunately the washer forum with the daily picture doesn`t exist anymore. Obviously they weren`t a huge success and vanished soon after introduction from the market.

 

[foraloysius]

Yes, Stefan, we had all kind of American washing machines on the market. I said rather popular, because they were still very pricy after all. But not so that only the very wealthy could afford them. Here's a thread about a washer that our neighbours had.

http://www.automaticwasher.org/cgi-bin/TD/TD-VIEWTHREAD.cgi?69470

He was a busdriver and she was a housewife. They didn't have a handmixer, a fridge or a car, but they invested in an automatic washer before anything else, probably because they had 7 children.

I'm not sure if the Bendix or Westinghouse weren't unaltered. After all, the Westinghouse in Reply #7 was offered with an optional heater.

Here's another Bendix, advertised in 1953. "You only have to give three orders by adjusting the three dials, quantity and time depending on the type of laundry".

 

[foraloysius]

Yes Alistair, that looks indeed like a Stokvis. So much for a "British" washing machine!

 

[joeekaitis]

Het zou geen kerst zijn zonder Philishave!*

 

*It Wouldn't Be Christmas Without Philishave!

 

(according to Google Translate, but we all know how terribly wrong that can be)

 

[foraloysius]

Thank you! Yes, the translation is right. I actually had one of those. It was my first and my last electric electric rasor. I changed to wet shaving afterwards and never looked back.

 

[foraloysius]

Talk about Philips. They appeared to have made a vacuum coffee maker.

"The new Philips coffee filter".

"Water in the caraf, coffee in the glass bowl. After the brewing your coffee is kept at the right drinking temperature. Your eighth cup is just as good and fresh as the first. Coffee experts are enthousiastic about the new Philips coffee filter".

The coffee is made at 95 degrees Celcius, so 205 Fahrenheit. The coffee is not boiled so the full aroma is retained.

This ad is from 1965. I had never seen this ad before, nor have I ever come across this coffee maker.

 

[foraloysius]

Here's another DAF ad, this one is from 1966. This was the year of the introduction of the Daf 44. It had an aircooled 2 cylinder boxermotor (850cc).

"Do you like it to have to shift every moment? Ofcourse not! That's why DAF has the Variomatic".

The Daffodil (32) has a smaller motor, 746cc. A year later the Daf 33 was introduced, almost similar to the Daffodil. Both motors had 30 HP.

In 1966 all electric systems were still 6 Volts, later DAF changed to 12 Volts.

 

[foraloysius]

De Gruyter was a bit of an upscale grocery store. They had a lot of housebrand products, which were considered high quality. One of their most sold products was coffee, they had a variety of beans in containers and grinders under them.

In the Netherlands in the sixties the country was still divided in "zuilen" or pillars you could say, every church had it's own schools, sport clubs etc. People also often shopped at shops of their own faith. De Gruyter was catholic by origin so originally mainly catholics shopped there. In the sixties this started to change.

De Gruyter missed the switch to the modern supermarket, they stayed an old fashioned grocery store for too long. They had a stamp system and one of the items you could save for was a Braun standmixer. This is the KM31 that was later redesigned into the KM32. 168 guilders or less with the equivalent in stamps was not a bad price for the complete machine with all the shown attachments.

 

[joeekaitis]

Kodak zegt: "Open eerst mij!"*

 

*Kodak says: "Open Me First!"

 

[Ultramatic]

 

 

Louis, I love this thread! Since it's "Dutch-O-Rama" it can cover many, many things, appliances, electronics, automobiles, all kinds of consumer goods. But my favorites are washers! Thanks for posting all those wonderful ads!

 

[foraloysius]

Thank you Louis, my favorites are washers too!

And thank you Joe. I had never seen that Kodak ad, it must be from the 70's or so. We never had anything Kodak, my father preferred Agfa camera's and our film projector was an Eumig. IIRC my father found Agfa gave more natural colors than Kodak. And good riddens for Fuji when that came on the market here. lol

 

[foraloysius]

I didn't post anything about dishwashers yet, so here we go.

Dishwashers remained rather unpopular in the Netherlands for a long time. Some neighbours had them, my mother refused to have one though. The most sold dishwasher in the Netherlands was Bosch for many years. But other brands were available like this ad from 1966 shows. Most dishwashers were freestanding, so with sidepanels and a top, but no casters.

I don't know a great deal about them, but IIRC the KitchenAid was made in France. This is a a freestanding frontloader. It's a very expensive machine. According to the text it has a filter and 25 different models were available, only one mentioned further. The machine keeps itself clean. Cycle: R-R-W-W-R-R-D.

The Westinghouse was available as freestanding model and in two built in versions. Cycle: R-W-R-W-R-R-D.

The advertised General Electric is also a freestanding frontloader, but there is also a built-in version. A water softener is 200 guilders extra. This machine has a chopper. Cycle: R-R-W-R-R-D.

The AEG is a portable toploader. Cycle: R-R-W-R-R. A dry cycle is not mentioned in the ad. A friend of mine grew up with this dishwasher. He always liked that it was a toploader. His mother wasn't very tall, so she wasn't too fond of it.

 

[foraloysius]

It looks like the Bosch dishwashers came onto the market in 1969. At least I couldn't find any ads from before that year. Not sure though, Bosch (or better the importcompany Willem van Rijn) was rather frugal with advertising. They let their dealers do the promotion rather than themselves. Here's a small ad from 1969 in which the three models are mentioned. The BOL is the Tophit with 2 cycles, the MOL is the SA12 with three cycles and the TOL the Topaas with 4 cycles. 150 guilders off on all models.

The ad is a bit bijou as Hyacinth would say. ;-)

 

[foraloysius]

More Philishave, 1966

"Now fantastic deep shaving with the new Philishave appliances (and just as soft as in the old days)".

The circles in the shaveheads were redesigned which gives a smoother result without damage to the skin. New is the Europlug (a small plug with only two pins. Before Philishaves had a bigger Schuko plug IIRC). The TOL model has an extendable trimmer.

 

[joeekaitis]

Geef het geschenk van leren!*

 

*Give the Gift of Learning!

 

Oh, and, here in the States we had Norelco Electronic Educational Kits.

 

[foraloysius]

I remember something similar but more modern from my youth. This ad must be from the early 60's I guess, but I'm not sure.

 

[joeekaitis]

Meer Philishave! Meer!*

 

*More Philishave!  More!

 

(in Hollish**)

 

**While we were vacationing in Mexico years ago, I was listening to the English-language North American service of Radio Netherlands on a shortwave radio.  My younger sister asked "Where's that coming from?"

 

"Holland."

 

"Oh.  Why aren't they speaking Hollish?"

 

[cuffs054]

I must have a Daf! After the Yugo and Citroen 2CV this is a luxury car.

 

[rolls_rapide]

Daf

Didn't Volvo have a partnership with Daf? I seem to vaguely remember that the Volvo 66 was some kind of a 'belt drive' automatic. Available in Emerald Green and Muddy Brown.

And I'm pretty sure that the Volvo 340/360 was built in Holland.

Yes - see the link!

http://https//en.wikipedia.org/wiki/Volvo_66

 

[gizmo]

Daf

Daf cars were never sold here in Australia, but I saw a bottle green one here when I was a kid, must have been a private import.

I have always been fascinated with the Variomatic transmission, it is a work of genius.

After Volvo took over ownership of Daf, the Volvo 360 series was sold here, only with the 5 speed manual transmission. The 300 series was designed for the Daf variomatic transmission, but a 5 speed manual version was developed later. Only the manuals came here. Australia was by then already a big buyer of automatic trans cars, so maybe Volvo thought that the variomatic wasn't up to the harsh Australian conditions? Or maybe it was just that Australian mechanics would have been unfamiliar with Variomatics.

Thanks for the Dutch ads Louis, they are great.

 

[passatdoc]

1. When I lived in Lent (Nijmegen) as an exchange student, we had an AEG Turnamat, in the garage.

2. All those ads for stores in Leeuwarden. Were the customers allowed to make purchases in Nederlands (Dutch language) or were they required to speak Frisian?

3. Growing up in USA, I knew the Norelco brand of small electric appliances quite well, and did not realize that Norelco was the North American division of Phillips, until I saw the same Norelco products in Holland---badged as Phillips...which was the parent company of course. "Norelco" is a portmanteau of (I think) "Northern ELectic Co." or "North American Electric Co."

Same thing happened on my first visit to Sweden. In USA we had Electrolux vacuum cleaners, which was a US company formed by a Swedish immigrant in the 1920s. The company was legally/financially separate from Swedish Electrolux, and most importantly, it held the exclusive rights to use the name "Electrolux" in USA. Imagine my surprise on my first visit to Sweden to see all of the products made by Electrolux, besides vacuum cleaners, but of course this was a distinct, separate company from Electrolux in USA. One reason Elux bought Frigidaire was to enter the US market when they did not have the right to their own name "Electrolux" in USA. Later, after the US vacuum company went out of business, Electrolux was able finally to sell its own products under its own name in USA.

 

[iej]

Fairy Snow - major change of positioning!

That's interesting they Fairy washing powder was marketed as a heavy duty detergent back in those days. It's effectively a baby care product now.

The dialogue is awful - is that meant to be a US accent?! Sounds about as American as fish and chips!

 

[rolls_rapide]

Fairy Snow, as far as I can make out, was positioned as a standard powder, to take on the likes of Persil and Daz.

Only later, when enzymes were added to other powders, was Fairy Snow repositioned to become a 'baby care nappy washer'. As far as I know, enzymes never made it into Fairy Snow's formulation. The later 1968 adverts made a big deal of its 'Perborate Plus' ingredients.

Wasn't it more of a soap powder than a detergent?

 

[foraloysius]

Philishave,

Should we start a separate thread?

Daf/Volvo,

Volvo bought Daf around 1975 IIRC. The Daf 66 became the Volvo 66 and the design for a new Daf, the 77 was the basis for the later Volvo 343. These cars were built by VDL Nedcar. When the production of the 340 series was discontinued, Nedcar changed to other cars among them the first generation Smart forfour and several Mitsubishi models. Nowadays Nedcar makes the BMW X1, the Mini and the Mini Countryman.

Leeuwarden:

Most people in Leeuwarden don't speak Frisian, originally the most language in Leeuwarden was City-Frisian, a dialect between Dutch and Frisian. I'm going to move to Leeuwarden somewhere in the new year btw.