Dutch-o-rama, advertising in the Netherlands

[foraloysius]

Douwe Egberts 1970

Douwe Egberts was the number 1 leader on the Dutch coffee market. On each pack of 250 grams of coffee there was a 10 points stamp. You could save for coffee cups, some silver items and for this then new Technivorm Douwe Egberts coffee maker. Moccamasters as they are named nowadays were only available through Douwe Egberts in the Netherlands. We were about the last country where you can now just buy them in a store instead of having to save points and pay some extra money. The needed 4000 points had a value of 40 guilders, which makes the price 75 guilders in total. Unlike later models, these came with a cone shape filter and a round filter. I guess that was to let the Dutch consumer getting used to the cone shape filter. The button under the water tank was for selecting normal for the round filter or fast for the cone shape filter. There is no on/off button yet.

"Douwe Egberts makes it easy to make a good cup of coffee".

 

[foraloysius]

Before Douwe Egberts sold Technivorm Moccamasters they used the Wigomat for their loyal customer program. According to Wikipedia this was the world's first automatic drip coffee maker, designed and patented in 1954. The ad is from 1966. The Wigomat was still available in 125 Volts, by that time not many areas had that anymore, although in some areas 220 Volts was achieved by using two conductors so you got 220 Volts on the outlets.

https://en.wikipedia.org/wiki/Wigomat

 

[vacbear58]

AEG

Thanks for posting the video of the AEG/Zanussi - I believe my aunt had one of those machine is the early 1970s - it replaced and English Electric front loader from around 1960 when she was married. That same aunt had an AEG Favorit dishwasher and vacuum cleaner - the latter two I have acquired into the collection, but this washer remains elusive. I had my fingers crossed when Mike told me that he had tracked down an BOL AEG/Zanussi that it might be such a machine but it turned out to be one from the early 1980s - although still a Zanussi - this time based on the 218 with 800 spin. The DL22 was also sold here for a while as a Hotpoint although it had a very different facia.

Well made? Well maybe, maybe not. The Zanussi my mother bought in 1975 (model DL6) had to have the outer tub replaced on 1975 when it rusted through and when the bearings went the following year that was that. The Zanussi which replaced it (218T) wash still working 18 years later and indeed could still be working somewhere in north Wales.

The later AEG/Zanussi shown below

Al

 

[foraloysius]

Opel

Here's an ad from 1966 that introduces the Opel Rekord Caravan as the stationcar was named. The Opel Rekord C had been introduced in August 1966. The stationcar was new for 1967, at least here in the Netherlands. At that time Opel was the best selling car brand in the Netherlands.

"All the perfection of the new Opel Rekord with: even more space, more possibilities".

New on this model C were also larger wheel base, bigger track width, a new rear axle with new suspension system, powerbrakes, disc brakes on the front wheels etc.

The basic motor was 1.5 litre. The biggest was a 2.2 litre six cylinder, but I do't know if the latter was available on the Caravan. There were also a 1.7 and a 1.9 litre engine available. Automatic transmission was available on some models, from the start with a 2 speed Powerglide, in 1968 a 3 speed GM automatic transmission came available. Most cars were sold with a 4 speed stick shift transmission.

 

[foraloysius]

Philips 1979

"This complete Philips washing machine is only 40 cm narrow". (40 cm = 15 3⁄4 inches)

This washing machine was presented as the solution for people with little space. It was only 56 cm deep and 85 cm high (not including the control panel). I'm not sure but I think this was the first 40cm wide toploader. Before taht Philips had the Philips Slimstar that was 45 cm wide. There was however a downside. Philips toploaders up to then had a spinspeed of 1000rpm (both the CC1000 and the Slimstar). This TOL model however did only 750rpm. The last TOL model of this series, the AWB119PH did 850rpm. That is the model I bought in 1982. Special about this machine was the spinspeed control that regulated the spin everywhere between 120 - 750rpm. There were also a temperature control 0-95 degrees Celcius, a 2 kg or half load button and an economy button. IIRC when the 2 kg button was selected, the machine gave two low water level rinses of the in total 5 rinses.

 

[foraloysius]

Polaroid 1968

"Press the button and ten seconds later you see the photo. And you can believe it or not but with the same Polaroid camera you have a beautiful colour photo in 60 seconds".

I don't know in what year these were introduced in the Netherlands, but IIRC the first models only made b/w pictures.

 

[foraloysius]

Rondomatic 1963

This is the presentation of the new Rondomatic fully automatic washing machine.

"One push of the finger... a complete wash programme"

This machine had 11 fully automatic programmes for 2 kg and 4-5 kg laundry. Automatic dispenser, both inner and outer drum made of stainless steel, all ways of washing are possible with programmes for synthetics and wool. It had double wash technology (meaning prewash and mainwash).

It could be switched between 2.25, 2.9 and 4.2 Kw for all possible electrical installations.

 

[foraloysius]

Olympia 1962

"For father's business letters, for mother's private correspondence, for homework of teenangers and twens there is now the SPLENDID portable typewriter by Olympia. Especially designed for private use, easy manageable, handy in size, very strong and for a popular price: 250 guilders including a hardtop cover. Now your own Olympia for 250 guilders!"

 

[jamiel]

How does the "f" signify guilders?

 

[foraloysius]

f = florijn or in english florin.

 

[foraloysius]

Miele 1966

"Discover how frugal a Miele is".

"A Miele washing machine is not a cheap machine. But a Miele is frugal because a Miele thinks. It thinks while it washes. It will never use more water than necessary. That will save money. It will never use more power than necessary. That will save money too. And above that: A Miele washes carefully. It washes everything thoroughly clean but treats all fibres with velvet gloves. That saves your laundry. And will save you even more money. Do the calculations... The sale price of a Miele divided over 20 years. Because then your Miele will still wash as clean and as careful as now. There is only one conclusion... A Miele is the cheapest, frugal solid machine there is!"

"Miele, there is no better!"

 

[foraloysius]

Miele 1966

"New! Miele (bone) dryer. (thanks for everything good old laundryline)"

"No dryingproblems anymore. Forget about the showers on laundry day. The time is over that you didn't know where to hang your laundry. There is now the new dryer. A beautiful machine, in terms of performance similar to the Miele washing machine. It will fit right next to it. It will make your laundry iron dry or bone-bone-bone dry in no time. Ideal for permanent press fabrics. Capacity 4kg of laundry. Heating times adjustable to the sort of laundry. Price F798.- (exl. tearing down the laundry line)"

"Miele, there is no better!"

 

[petek]

I'll take the coffee maker and the Olympia typewriter, (they're wonderful typewriters) . Douwe Egerts coffee isn't very well known here, although I've had it at some self-serve coffee machines like in our casino.

 

[sudsmaster]

I am always interested in how similar the Dutch language is to English. Many of the words sound similar, despite the quite different spelling rules (or lack thereof in English). This makes sense since the Angles who helped found England came from the Netherlands area. Of course, the grammar rules in Dutch are probably different as well.

 

But still, it's a brother language.

 

 

[petek]

I noticed that to . I can somewhat read through articles particularly if theyre a subject your familiar with, but to hear it being spoken.. nothing registers LOL.

 

[sudsmaster]

For example, and maybe Louis can help me out here, with my nearly nonexistent knowledge of German or Dutch...

 

For the 1963 Siwa ad, it says in Dutch, "Alles wat u van Wascombinaties hoeft te weten"...

 

My literal guessing of each word...

 

Alles - All (it's in the German anthem)

Wat - What (sounds same)

U - You (sounds same)

Van - Of (as in Van Gogh, of Gogh)

Wascombinaties - Twin Tub (or wash combo)

Hoeft - Have (?)

Te - To (?)

Weten - Know (?)

 

The last three I guessed from Louis' translation...

 

The word order is interesting, and would not make sense in English, but I guess that's a hint of Germanic grammar, no?

 

 

 

 

[foraloysius]

The translation is right. English and Dutch and also German and Frisian and even Jiddish belong to the West-Germanic language family. So it shouldn't be too difficult to read. Our pronounciation is rather different though (think about the "g" throat sound).

The word order in German would be different too:

"Alles was Sie über Waschbüffets wissen müssen". te/to would be zu in German, but that doesn't get used in that sentence.

BTW, most people who are learning Dutch are finding it hard to learn.

 

[sudsmaster]

Why would Dutch be more difficult to learn than, say, German? Of course I don't think German would be easy, but I understand that the rules, once learned, might make it easier.

I would think English is even more difficult to speak "properly", because the rules tend to be arbitrary, as well as the spelling and pronunciation. I think it's probably more difficult in English to express complex matters, than in German or Dutch, because we rely so much on a simple word order to determine which is the verb, object, etc.

Is Dutch more idiomatic than German?

 

[foraloysius]

I didn't say Dutch was more difficult to learn that German. Both languages are rather difficult to learn by asylum seekers from Africa and Asia. IIRC there was some kind of research with the outcome that English and Spanish were easier to learn for them.

I'm not a linguist and find it hard to judge how another language is compared to my own. For instance I think we in Dutch rely more on a simple word more than in English, the opposite of what you are thinking. Perhaps it's a matter of what language we are most familiar with.

 

[foraloysius]

Olga mattress 1968

"The new Olga electric mattress".

There is now the completely safe heated mattress on which you sleep lovely light and warm. The Olga electric mattress. You can regulate the heat yourself from cold to warm in nine settings, just like you want. For pleasant heat that comes from below".

This ad tells about the possibility to win a safari eastern Africa.

In the ad the "Kema Keur" is mentioned, it's a seal for an electric safety standard.

BTW, the regulator for the heating is the same as that of Philips electric blankets, so there must be a connection.