Douwe Egberts 1970
Douwe Egberts was the number 1 leader on the Dutch coffee market. On each pack of 250 grams of coffee there was a 10 points stamp. You could save for coffee cups, some silver items and for this then new Technivorm Douwe Egberts coffee maker. Moccamasters as they are named nowadays were only available through Douwe Egberts in the Netherlands. We were about the last country where you can now just buy them in a store instead of having to save points and pay some extra money. The needed 4000 points had a value of 40 guilders, which makes the price 75 guilders in total. Unlike later models, these came with a cone shape filter and a round filter. I guess that was to let the Dutch consumer getting used to the cone shape filter. The button under the water tank was for selecting normal for the round filter or fast for the cone shape filter. There is no on/off button yet.
"Douwe Egberts makes it easy to make a good cup of coffee".

Douwe Egberts was the number 1 leader on the Dutch coffee market. On each pack of 250 grams of coffee there was a 10 points stamp. You could save for coffee cups, some silver items and for this then new Technivorm Douwe Egberts coffee maker. Moccamasters as they are named nowadays were only available through Douwe Egberts in the Netherlands. We were about the last country where you can now just buy them in a store instead of having to save points and pay some extra money. The needed 4000 points had a value of 40 guilders, which makes the price 75 guilders in total. Unlike later models, these came with a cone shape filter and a round filter. I guess that was to let the Dutch consumer getting used to the cone shape filter. The button under the water tank was for selecting normal for the round filter or fast for the cone shape filter. There is no on/off button yet.
"Douwe Egberts makes it easy to make a good cup of coffee".
