I wonder if this will be another case of simple bone throwing to the gay community, like what Sandals Resorts did. Time will tell.
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eHarmony agrees to provide same-sex matches
Associated Press
8:31 AM PST, November 19, 2008
TRENTON, N.J. -- Online dating service eHarmony is adding
another personality trait to its 29 dimensions of
computability.
The California-based company will begin providing same-sex
matches under as part of a settlement with New Jersey's Civil
Rights Division.
Garden State resident Eric McKinley filed a complaint against
the online matchmaker in 2005.
Under terms of the settlement, the company can create a new or
differently named Web site for same-sex singles. The company
can also post a disclaimer saying its compatibility-based
matching system was developed from research of married
heterosexual couples.
Neither the company nor its founder, Neil Clark Warren, admit
any liability.
In addition, eHarmony will pay the division $50,000 to cover
administrative costs. It will pay McKinley $5,000 and give him
a free one-year membership to its new service.
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www.latimes.com
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eHarmony agrees to provide same-sex matches
Associated Press
8:31 AM PST, November 19, 2008
TRENTON, N.J. -- Online dating service eHarmony is adding
another personality trait to its 29 dimensions of
computability.
The California-based company will begin providing same-sex
matches under as part of a settlement with New Jersey's Civil
Rights Division.
Garden State resident Eric McKinley filed a complaint against
the online matchmaker in 2005.
Under terms of the settlement, the company can create a new or
differently named Web site for same-sex singles. The company
can also post a disclaimer saying its compatibility-based
matching system was developed from research of married
heterosexual couples.
Neither the company nor its founder, Neil Clark Warren, admit
any liability.
In addition, eHarmony will pay the division $50,000 to cover
administrative costs. It will pay McKinley $5,000 and give him
a free one-year membership to its new service.
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EHarmony to offer same-sex dating service
To settle a civil rights complaint, the website gives up its policy of heterosexuals only.
