lordkenmore
Well-known member
>It occurs to me the problem the government had with Electrolux buying GE's appliance division is that Electrolux had already gobbled up Frigidaire. I guess when it comes to international mergers you only get to choose one item from each column.
It may not be "one item from each column" as such. But Electrolux would have had a large chunk of the appliance market.
Indeed, I don't think WP should have been allowed to buy Maytag for this reason.
Customers would certainly have lost choices with Electrolux--Electrolux would have presumably have moved to 1 basic design for a given appliance that would be sold under all Electrolux names. Just like a Maytag is little more than a renamed Whirlpool. So...customers could choose between, say, a GE and Frigidaire DW, but they'd really have been the same appliance.
Although I will say that at least Electrolux has experience with higher market levels than Haier does. Given the current state of GE, even some builder's grade Frigidaire appliances might be better.
It may not be "one item from each column" as such. But Electrolux would have had a large chunk of the appliance market.
Indeed, I don't think WP should have been allowed to buy Maytag for this reason.
Customers would certainly have lost choices with Electrolux--Electrolux would have presumably have moved to 1 basic design for a given appliance that would be sold under all Electrolux names. Just like a Maytag is little more than a renamed Whirlpool. So...customers could choose between, say, a GE and Frigidaire DW, but they'd really have been the same appliance.
Although I will say that at least Electrolux has experience with higher market levels than Haier does. Given the current state of GE, even some builder's grade Frigidaire appliances might be better.