One thing I find these days is that high end often means a run of the mill, standard washing machine, built on a standard design with the same components as mass market and cheap stuff, but they whack a display on it that equivalent of a smart phone, add 100% to the price tag, style it up a bit and call it premium.
In this market the only machines that stand out as different these days are Miele or maybe an Electrolux semi pro machine.
Also don’t get me started about smart fridges. If I wanted a side by side and an second rate tablet, I’m perfectly capable of my retired iPad to the front of one and at least I wouldn’t have to put up with Android for Fridges.