Ghost appliance brands that rise from the dead from time to time

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joeekaitis

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A little background.  Near Procter & Gamble's headquarters is a factory store selling products with brands that are all but dead and buried, like a box labeled VOTE® Toothpaste ("Are you old enough for VOTE®?").  Inside the box one finds a tube of some other P&G dentifrice.  To keep a trademark, you need to sell a product bearing it from time to time.  Ditto for Burger Chef menu items like the Big Shef, Super Shef and TOP Shef mysteriously appearing for a while on Hardee's menus at a handful of locations in Burger Chef's old corporate HQ neighborhood.  Hardee's had acquired the chain before shutting it down.

 

Recently someone noted a Tappan stove on sale as a "special buy" at one of the big box stores.  I've also seen Gibson and White-Westinghouse front-load washers and dryers appear as "special buys" as well as Kelvinator refrigerators.  When the sale's over and the stock is depleted, they go back to wherever not-quite-dead brand names go. Oddly, all of the above are Electrolux-owned trademarks.  Is Electrolux doing the ol' "use it or lose it" or slapping those brand names on surplus end-of-the-line models?  Might they bring them back for good?  One can only wonder.

 

What ghostly appliance "blasts from the past" have you seen, world?
 
Wal-Mart had a series of small appliances like mixers, blenders, and toasters with the GE logo on them recently and I swear that I have seen "Westinghouse" branded electronics (with the classic "W" in a circle logo).    Didn't buy any though!! 
 
 
Friend bought a Westinghouse flat-screen LCD TV a few years ago ... lower-end features, he couldn't connect his sound and DVD to it quite the way he desired.

I bought a GE-branded toaster oven at Walmart in Nov 2005.  The thermostat went kaboom recently.  I found info imprinted on the bottom stating to call a Walmart phone number (not GE) for customer assistance (which of course I didn't bother).
 
Haven't seen Kelvinator or W-W around at all.

The Magic Chef name is sometimes seen on microwaves and dorm fridges.

I recently saw some new small appliances on ebay with the Westinghouse logo, and have seen Dominion as well, but the Dominion logo didn't resemble the original.

Walmart did indeed have rights to the GE name in the early 00s until a few years back. They just used the name, and the appliances were made by various mfrs, probably mostly the Jarden group. Walmart stopped using the GE name a few years ago and seems to use Farberware as their exclusive small brand now, some of which are the same as the GE ones, but with the name changed.

I liked the design of the Walmart GE smalls and have the waffle iron they sold. I really like it.

The Toastmaster name went away for a few years, then came back a few years ago with the old loop logo. I don't think they're part of the original company, although I do think the original Toastmaster commercial equipment division is still around, but they're part of the Middleby group.

Sears still uses the COLDSPOT name, although you'll likely only see it on the data label inside refrigerators bearing the Kenmore name on the front.
 
back in the 90's Kmart resurrected the Curtis Mathes brand and stuck it on some boob tubes and such.
 
"where is the P&G factory store"

 

I was referring to an allusion to it in a TV news magazine report several years ago about trademarks and the "use it or lose it" rule.  Similarly, the Burger Chef episode of "Mad Men" rekindled interest in the defunct chain with blog posts about some Hardee's locations offering Burger Chef items.  The shooting location is in my home town and is now Chris's Burger, sporting much of the recreated Burger Chef regalia.
 
Cole, you wouldn't be likely to see Kelvinator unless you go to a restaurant equipment dealer.

As you mention,Toastmaster is owned by Middleby, along with Star and Wells, both longtime names in foodservice equipment. Their very pricy toasters are made in Tennessee.
 

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