Prices seem more expensive because nothing is on sale. It’s kind of complicated to explain and I’m just not willing to do it on a phone. The short is this: every appliance has at least 3 prices: msrp (manufacturers suggested retail price), map (minimum allowable [sell] price), and map minus 10%.
Manufacturers change our buy price and subsequently allow us to run a “sale”. For example:
Random lg washer not on sale : msrp 1,000, map, 800, map-10 720. My cost to buy this washer would be $672. It’s 8% margins.
Same lg on sale: msrp 1000 , the map goes to 700, map minus 10 is 630. At this point the cost to buy 599 or something. The trick is to buy during the sale and HOLD until the sale ends to have a chance at making a reasonable profit.
What’s happening now is nothing is going on “promo” because why would they? People have either stimulus money or collecting a fat unemployment check. I as a retailer have no motivation to run a sale or even negotiate at all at this point because people are spending money like crazy. Why would I discount something that is already flying off the shelf?
This time of year is historically the worst time to buy anything due to income tax (refund) season. Usually feb and March. Now it’s just been extended and the government financed a second wave.