Lucy & Desi's Commercials
When "I Love Lucy" began in 1951, Lucy and Desi did the spots for the show's original sponsor, Phillip Morris cigarettes. By the fall of 1955, the Arnazes were promoting the products of their new sponsors, Proctor & Gamble (Lilt home permanents) and General Foods (Sanka coffee). In the final 1956-57 season, Ford sponsored a few episodes of "Lucy" to promote its new retractable hardtop model, and the couple did at least one commercial to show how the top opened and closed. Vivian Vance and Bill Frawley also did a singing commercial for the regular 1957 Ford line, to the tune of a then-popular Guy Mitchell song, "Singing The Blues."
Ford became the sponsor of the first season hour-long "Lucy" shows in the fall of 1957 (official title: "The New Lucille Ball-Desi Arnaz Show.") But due to the economic recession and the failure of its new Edsel model, Ford dropped out as sponsor after one season; it was Desi Arnaz who persuaded Westinghouse's president (an "I Love Lucy" fan) to back his plan for an anthology series featuring the hour-long "Lucy" episodes. That led to "Westinghouse Desilu Playhouse," which ran for two seasons until the official end of the Arnaz marriage.
Of course, Lucy, Desi, Vivian and Bill were on hand promoting Ford and/or Westinghouse products for the hour-long shows.