Call me shallow, but...
Whirlpool machines, although great performers, lacked "pizazz" since the early Seventies.
When you think of a KitchenAid dishwasher, you immediately think of a prominent and distinct chrome-plated handle in the middle of the control panel, the KitchenAid brand lettered in its unique font, and a clear strong layout of knob, buttons and escutcheon. Jet Clean dishwashers featured a humble but solid embossed aluminum escutcheon with strong clear white buttons and a knob that was exquisitely simple and placed, either in the center, like the washers, or on the bottom right. Maytags proudly acknowledged their washer ancestry and all their appliances were a sculptural rendering of the Midwestern United States. Waste Kings, Frigidaire s all had distinctive styles that were consistent with and proudly promoted the brand. Now everything looks like it came out of the same factory (LOL, they did).
If I've learned anything from these experiences its that even the lowliest household appliance needs to have some style. The problem with almost all contemporary smalls and majors is that they lack aesthetic details that attract buyers and add something to our homes. They conform to a diminished identity of a commodity. They are dull.