The Vita Mix is WORTH its price-I have more than one.love these machines.I use mine on average at least twice per day.I don't work for VM,but can vouch for their machines.I also have Blendtec--another machine worth the cost-esp if you do "spin Cookery" a lot.I love both my Vita mix and Blendtec.the JLL machine does look like a knock-off-surprized VM's lawyers aren't knocking on their doors.The Hendi FS machine also appears to be a renamed VM machine.I looked at the Krups machine at Bed Bath and Beyond and was not impressed-cheap plastic drive clutch.The VM and Blendtec machines would be MUCH better than the Krups.Remember the VM and Blendtec-even their household-resedentual models are based on their commercial machines.-have the same motors and jars-blades.On the Hendi machine-VM may have put in a smaller motor if it was rated at 850W.The usual VM motor-at least for the 5000 sereies machines and the commercial units-is 1400W.On another line of commercial VM blenders the motors are 1800W-on the "touch and Go" blending stations.I have one of those-love it!You can see I do A LOT of "spin Cookery"!Mostly all fruit smoothies and shakes.