It looks very Hotpoint/Kenmoreish. JCPenny used to have a whole bunch of appliances under their own name: Television and Stereo Units, Refrigerators, etc. You usually only found them at the largest stores. I wonder why they dropped them? In fact a lot of department stores that used to sell appliances dropped those lines during the early to mid 80's.
In Houston Foley's used to carry major appliances, but around 1984 or so they dropped that area of retail