Nice ad for Clorox and Sears -- I have often wondered why Whirlpool/Kenmore's timed bleach dispenser waits until there are only four minutes left in the wash cycle to release the bleach? I like my bleach in the wash water longer than that so I don't use the dispenser in my Whirlpools and Kenmores. Did Whirlpool do some sort of scientific bleach research to determine that four minutes was good enough for clothes to be washed in bleach? Just curious...