Lame Tide Coldwater Ad

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Kevinpreston3

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Apr 28, 2005
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Anyone see this yet?

It's a TV ad that starts out with each family member "not wanting to touch 'it' ". Turns out 'it' is the power bill. It is bulging in size.

Hey, Tide Coldwater to the rescue! By washing all your clothes in cold water with this product, so the ad goes, you can save up to $60 A YEAR on your energy costs! The ad then goes on to show thousands of dollar bills spinning gleefully around the outside of the Tide box.

Wow, that's savings. Maybe this month the family can go split a Happy Meal with the $5 they are saving.

Ridiculous.

Another interesting point from:


on information about the campaign, I really like this little blurb:

According to Hitwise Vice President of Research Bill Tancer, the initial data showed that these types of viral marketing campaigns, “have the ability to very narrowly target and engage women through the trusted ability of free samples.”

Are they sexist, or simply implying that men don't like the free samples?
 
I'm not really a Tide fan. Considering the price, the results aren't that impressive. Tide Coldwater is so expensive that I don't believe you'd really save money by using it. Besides, lots of detergents can be used in cold water with fine results.
 
The ad is hokey; the detergent is excellent----at least in powdered form. I used the liquid CW formulation and found it wasn't quite as good as liquid Tide HE for stain removal. The powdered CW version beats both the others hands-down.

But you're right, spiral....it's a bit spendy. Once I was able to break through my "ain't NO way I'm gonna wash white clothes in cold water!" barrier, I've come to use nothing but CW. Except Woolite for Dark Colors. For black clothes.

I wash a LOT of heavily stained white kitchen towels/bar mops/chef's aprons and powdered CW comes out on top in stain removal for me. I haven't moved my temp selector off COLD/COLD for months, now... Since I live in the frozen north, I use the Precision Temp setting for cold water. My cold tap temp can go as low as 45-degrees in the dead of winter.

I know I'm in the minority on this point, but if I can get clothes just as clean using cold water as I can using hot, I'll save the energy and use cold. Having said that, if powdered Tide CW winds up getting axed (it's getting hard to find, so I buy every box I can find; I think I'm up to 6 boxes, now), then it's back to Tide HE and hot water...
 
Well I'm glad my washer has an internal waterheater. Problem is the difference in tap cold temperature. In summer it's about 20°C (°F), in winter it's about 10°C. And detergent will not solve probably. I don't want a wide arrange of detergents. Just one for the whites and the collored things. So when I want to wash energy efficient, I do all my normal clothes on 30°C, perfect combination between cleaning power and energy efficient.
And because my washer starts with cold water, all stains are comming out.
 
I'm about 3/4 through my first ever box of powdered Tide CW and can't find any fault with it, it dissolves and it cleans. I don't think it's worth twice the price of the store brands though which work fine for me in warm water and I haven't even tried those in cold, so who's to say they wouldn't work as well.
 
Oookie

I feel just a bit ookie about clothes washed in cold water, although I'm sure its all just fine if you guys think so. My Mother washed everything in cold water for years. I am still rebelling and using the hottest water most fabrics can stand. I used cold water on my bright aloha prints.

David
 
CW Tide performance

I've been very impressed with the prformance of powdered CW Tide. Because it is relativley expensive, I only use it for really dirty things that can't take hot water. I normally use Arm & Hammer "Extra" liquid detergent with bleach for clothes that basically just have "body funk" odor on them. I've found that using Tide CW in HOT water REALLY works well on clothes that were always "dingey"
 
Hi David. I am with you. I use warm water for coloreds and HOT water for whites. I just cannot get into using cold water. Pardon me if I am old school.
 
I use the temperature controlled cold water on my machine using the Tide cold water liquid. I generally like powders, but i wanted to try this cold water Tide in liquid ( my regular supermarket didn't carry the powdered version) form. Seems to clean pretty good as it should for the price.
 
Tide CW cost the same as other versions of Tide in our area. Even Tide HE is now the same price as the others, wonder why some stores are charging more?

Posted this in another thread about Tide CW, it is actually a tad more concentrated than the normal versions of Tide, so one can probably use less. This makes sense as people doing laundry have often compensated for using cold water by adding more detergent. Remember the four basics of good laundering: water temp, mechanical action, chemicals and length of time. Normally if one variable is decreased, another must be increased to compensate. So cold water washing needs more detergent to over come laundering in cold water. Same as soaking items clean takes more time than if one used strong agitation.

Tide CW actually has some very advanced stain fighting actions (again designed to compensate for the cool to cold water), which explains why so far most everything one has laundered in it comes out clean! Even badly soiled table linens laundered in cool water.

Launderess
 
I totally understand the notions some of you have about washing things in cold water, especially whites. Believe me, I am the LAST person I thought would ever wash in cold water.

I was concerned clothes would come out of the dryer feeling stiff and scratchy, but that hasn't been an issue, either.

However, the powdered version of CW is definitely better than the liquid version at stain removal, having used both. If the powdered version disappears, I'm going back to Tide HE and hot water for white loads.
 
Does Tide CW work good in front-loading machines? I'm wondering how sudzy the stuff is. During the winter, I'm always running a little bit of warm water because I've always been leery of washing in water as cold as 40 degrees. Incoming water gets this cold during the peak of the wintertime around here.

From my middle-school physics class, I learned that warmer water will dissolve more material, and hold it in suspension longer. We performed an experiement where we would put sugar in water at various temperatures. We would keep adding sugar till it settled on the bottom. As the water got warmer, it would hold more sugar. I imagine the same theory applies to dirt on clothes in a washing machine.
 
Have been using Tide CW in my Miele with no problems. Even our older Malber gives good results. Usually start with 2 tablespoons but adjust up or down depending upon load size/soil level. Can be sudsy during the wash, but by the second and third rinse the suds are gone, rinse water is clear.

L.
 
My experience is similar to Launderess's; I use more than she does--for a full load in my Frigidaire FL'ers, I use the amount marked MEDIUM LOAD on the scoop. That's the amount Consumer Reports used in their tests, although they were testing in TL'ers. I have no problems with oversudsing at all. I don't use that much detergent with a full load of bath towels, though. The wash portion of the cycle doesn't oversuds, but the rinses aren't as clear if I use that much.
 
cw tide to me is like all tide powder in cold water

I used to use tide powder but got away from it for the simple fact that when upon taking washed jeans out of the washer there was a white residue left on the jeans it was from the tide powder, which is mainly crushed and powdered peanut shells that are used for filler when tide is poured in the boxes. I was told it was from using cold water, and that the tide was not dissolving completely.
 
tide or cw tide powder

i used to use tide when washing but got away from it, because when taking freshly washed jeans out of the washer, there was a white residue left on the jeans. I was told it was from using a powder soap in cold water and not dissolving it in warm water first.and the white residue i was told is mainly crushed up peanut shells which is used as filler in tide and all other powdered soaps.
 
monkeyward40---I was concerned about the powder-residue issue, but have had no problem with it. I'm using a FL'er, though, so that may make a difference. The only other person at this site I know is using it is Launderess, but she has a FL'er also.

Anyone using Tide CW with a TL'er? Any problems with undissolved detergent?
 

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