I remember when they came out with Ultra Downy and we bought the huge April Fresh bottle from Costco about 4 years ago. I thought it smelled nice at first, but it got way to strong and repulsive as we kept using it. I switched to the huge bottle of non-concentrated Fleecy from Costco last year, but even that is getting repulsive now. I like the smell of citrus, so I might try the Febreze version soon.