Did Maytag
IIRC Ironrite's claim to fame was they made the only ironer with two open ends. However the Maytag featured in the brochure above looks almost exactly like an Ironrite.
Maytag did have a least one other model of ironer, as one was on fleaBay several weeks back. While it was a cabinet model, the roller was the same traditional design found on all other irones, only one side open. IIRC, however this ironer had a roll lenght of 33" or so. This would have made it one of the if not the longest roller I've seen on vintage ironers. Indeed only Miele and Pfaff ironers (modern) sold today have rollers that long. The ironer sold for $$$ so perhaps the roller length was a factor.
Launderess