Saw this in WSJ, not sure if link will work for everyone.
"Patric Richardson is betting he can make you see laundry not as a chore you tolerate—perhaps hate—but “something you enjoy, look forward to, maybe even love.” His book, “Laundry Love, Finding Joy in a Common Chore,” and Discovery+ series, “The Laundry Guy,” both launching this month, go so far as to argue clothes-washing can be fun.
Mr. Richardson runs what he calls a laundry camp from his boutique, Mona Williams, which has locations in St. Paul and the Mall of America in Bloomington, Minn. The shop began as a vintage designer-clothing store but expanded into selling luxury cleaning products—he prefers plant-based soaps with ingredients “you can pronounce”—and offering free laundry classes as shoppers sought help in caring for their clothes. At laundry camp, attendees learn to “wash the unwashable,” he says, like wedding dresses and business suits."
https://www.wsj.com/articles/hate-washing-clothes-the-laundry-guy-wants-to-change-that-11615821168
"Patric Richardson is betting he can make you see laundry not as a chore you tolerate—perhaps hate—but “something you enjoy, look forward to, maybe even love.” His book, “Laundry Love, Finding Joy in a Common Chore,” and Discovery+ series, “The Laundry Guy,” both launching this month, go so far as to argue clothes-washing can be fun.
Mr. Richardson runs what he calls a laundry camp from his boutique, Mona Williams, which has locations in St. Paul and the Mall of America in Bloomington, Minn. The shop began as a vintage designer-clothing store but expanded into selling luxury cleaning products—he prefers plant-based soaps with ingredients “you can pronounce”—and offering free laundry classes as shoppers sought help in caring for their clothes. At laundry camp, attendees learn to “wash the unwashable,” he says, like wedding dresses and business suits."
https://www.wsj.com/articles/hate-washing-clothes-the-laundry-guy-wants-to-change-that-11615821168