Wards
was not low rent by any means. Very middle class. Tappan made their stoves, Norge their washers and dryers, Eureka most of their vacuums. A few were Hoover. Admiral made their refrigerators. They also had their own service dept. They sold some high quality "Style House" furniture also.
So while Sears may have had better laundry appliances, and better Whirlpool refrigerators, their stoves by Roper were comparable, and their Ryobi, then Panasonic sourced vac's were mostly plastic well before any Eureka.
Apparel collections were comparable.
They had a few stores as Mall anchors in smaller malls. A Wards store built after 1950 was always near a newer middle class subdivision.