New and Improved! Part One:

[dj-gabriele]

Old concept - new advert

This was last years' campaign for the re-launch of Bio Presto as an all purpose laundry detergent (before that it was especially marketed as "sensitive" for delicates and baby clothes)

So much for the "new and improved"

 

[gorenje]

Nice one Gabriele!

I haven't seen it befor

 

[dirtybuck]

I wish I (or someone else) could find the 50's ad for Tide with Lucy and Desi. It's on the basis of today's Tide ad.

 

[gorenje]

Perlana

Italy - early 80's

 

[gorenje]

SOLE delicato

Italy - 1979

 

[gorenje]

BIOL

Italy - early 80's

 

[gorenje]

AVA

Italy - 1967 (?)

 

[gorenje]

DASH

Italy - 60's

 

[gorenje]

DASH

Italy - 1977

 

[gorenje]

DASH

Italy - 1979

 

[gorenje]

DASH, LENOR, CAMAY

Italy - 1979

 

[gorenje]

DASH

Italy - 1979

 

[gorenje]

DASH

Italy - 80's

 

[filterflo58]

what a treat! love the italian adds and so many of them, i guess since im fluent in italian and am italian im biased?
arent those round detergent containers awesome!
went to italy in 1973 and all i could do is play with the candy washer and dash detergent...odd kid..

 

[maytagbear]

Nice ads, everyone!

Any Somat dish detergent ads? Any Henkel Persil ads?

Lawrence/Maytagbear

 

[gorenje]

DIXAN

Italy - 1959

 

[gorenje]

DIXAN

Italy - 1962

 

[gorenje]

DIXAN

Italy - 1968

 

[gorenje]

DIXAN

Italy - 1975

 

[gorenje]

DIXAN

Italy - 1972

 

[gorenje]

DIXAN

Italy - 1979

 

[gorenje]

Vernel

Italy - 1979

 

[gorenje]

Vernel

Italy - 1979

 

[gorenje]

Coccolino

Italy - 1979

 

[gorenje]

Coccolino coupon

Italy - 1980

 

[gorenje]

Molfin

Italy - 1977 (?)

 

[Ultramatic]

Joy 1953

 

[Ultramatic]

Sunlight 1954

 

[Ultramatic]

Blue Surf 1954

 

[Ultramatic]

Cascade 1956