New Cheer True Fit Liquid Detergent with "softness"

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oxydolfan

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Aug 23, 2006
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Picked up a bottle at my local Pathmark tonight.

Label Description:

"Help keep the fit you fell in love with.

It was love at first fit the moment you put it on.

The shape, the feel, the look.

Now keep the look alive with Cheer True Fit.

Formulated to help clothes keep their shape, Cheer True Fit also adds a boost of softness for a comfort you'll feel great in."

"Feel FABULOUS in your clothes."

I'm going to try this out tomorrow. The fragrance really IS much more distinctive than P&G's other two-in-one liquids, which I haven't been mad about.

I paid $6.99 for a 20-load, 80 ounce bottle in the northeast New Jersey suburbs.
 
It will either make you lose the weight or perhaps it will resize the clothes to fit you now.
 
LOVE it!!

I bought a HUGE bottle of this a few weeks ago and have been using it religiously on all of my delicates. I'm not sure if it truly is a true fit (some items came out a little more form fitting than usual so it must be doing something) LOL It smells great, is awesome with color retention and I no longer need to use fabric softenener cause it leaves clothes quite soft. As usual, I love it, so count on it being discontinued soon LOL

Geoff
 
I wasn't aware that detergent had a lot to do with the 'fit' of washed clothes. I thought water temp, washing action and drying temps were the causes of shrinkage and stretching.

I understand the usefulness of Cheer For Dark Colors---in fact, I use it for my dark-colored loads---but this one seems a bit frivolous. Is every brand of detergent feeling pressure to follow in Tide's 30-variations footsteps?
 
I believe that this is the way that P&G conducts their market research on detergents now.

They know that people are pickier about what they want from a detergent nowadays, especially when paying such premium prices for them.

As a former Solo (original formula) user, I'm actually pleased with this particular release. Now there is a liquid detergent that has a built-in fabric softener, a somewhat more elegant fragrance that is clearly more sophisticated than Tide and Gain's two-in-one offerings, and seems to be gentler on today's less resilient fabric dyes.

I simply don't NEED Tide's stain-removal power on washable dress slacks, black jeans and darker khakis. I can use smaller amounts of fabric softener on these garments that don't absorb large amounts of liquid softener well, and still toss a fabric softener sheet in the dryer if additional static control is needed, and they still come out crisp and easily ironable without feeling and looking limp and oily.

So this product seems to meet a need in my life, and is not high-sudsing in my water to boot.

I think P&G puts out products targeted to certain target demographics en masse, tests to see if others latch on and buy it as well, and just pitches what they feel doesn't yield enough of a desired market share (remember the IMHO Downy Enhancer?)
 
I agree. While I can spend an hour or two perusing the laundry products aisle in a big market, I also think that most of these products are marketing ideas in search of a need. I don't have a problem adding fabric softener separately. For delicate fabrics that might get altered by a harsh powder, I generally use a mild liquid detergent. Currently the mildest, I've found, is Method HE. Leaves the bath towels the softest.

I confess to be slightly jealous of the top loader crowd (I have several vintage TL's but none are hooked up to water/juice/drain), since most of these gimmick laundry products typically are high sudsing and fit for TL's only.

Which reminds me. It's getting time to mix up another batch of Sears HE plus STPP...
 
hi all. by the posts put here on this thread about this cheer variant sounds like a fabric softener that was launched here about 6 years ago called Comfort Forme. It was primarily designed for wools silks and delicates with the promise is kept fabrics in great shape, prevented bobling shrinkage and stretching. It was an ok softener but i cant say i noticed much difference on my wool jumpers of which you just cant beat wearing on one of our cold winters days! Comfort forme is now discontinued here but the idea is obviously not new to the detergent industry. I hope cheer does well in sales if it really is a great product. Nick
 
Follow up: After a few more loads, I've noticed this stuff tends to suds up more than I'd observed in the first load.

Not a lot, but it may not be suitable for some front loaders.
 
What's the chemical in it?

My daughter started using Cheer True Fit, and shortly afterwards she broke out in a horrible rash. We don't know what caused it, but because of the timing, we are looking into the detergent. Does anyone know what they use to make the clothes so soft, etc? On the website it says that the detergent acts like a "lubricant". I wonder what that is?
Any ideas?
 
I'm sorry to hear that. Hope she'll be better in no time.

It could very well be the detergent, especially since you just used a different brand.

I haven't had any adverse effects yet.

I actually believe the fabric softeners are more often the culprit, because you dump them in the final rinse, and, when you think about it, that remains in the fibers, rather than being rinsed away.

On the positive side: did a load of jeans in this Cheer with Softness product and they came out perfect!
 
MY Cheer, and other favorites

I am extremely fussy about my detergents. I use Cheer Dark mostly for colors, but have huge bottles/dispensers of both regular and dark formulas. I will only use the dark formula once the other is finished. That one has the "fresh-linen" scent, BUT it has MORE cellulase-the "fuzz-eating" enzyme added to it. Does'nt it make more sense to use only the best formula? I so wish it was low-sudsing, though. Suds are not an indicator of how clean a detergent works. I also prefer-and use-a liquid detergent with mostly "non-ionic" surfactants which are best for oily/greasy soils. The two liquid detergents I use are both German imports-Persil Color-Gel, and Persil Kraft-Gel(for regular/white loads). If anyone wants to try those, MAKE SURE the big "color-dot" in the center of both formulas' bottles is a SOLID SPHERE. The formulas with what looks to be a magnified fabric swatch-looking dot, is inferior to the newer formulas. I also favor Wisk Triple-Concentrated HE liquid, and also have Turkish Ariel Color powder(with phosphates, but no enzymes), which does a fantastic job on oily and body-soil colored wash. Any questions, hit me up! Jay

 
How does the Persil Color-Gel compare in performance to the Wisk 3X HE Formula, which is what I was using prior to the Cheer True Fit Formula?

I haven't tried the Persil liquids, but they are now much more readily available in my area, and I would, if I could justify the added cost.

I'm a big fan of Henkel products. I've used them in Europe, and they're also the people behind the Schwarzkopf hair care line, which I've also found to be of consistently good quality.

I really do prefer the Wisk triple-concentrated HE liquid to the All product, that was released first.
 
For

Hi! In my opinion, the Persil Color-Gel is better for colors than the Wisk 3X. Neither Persil, nor any other detergent marketed for colored fabrics, contain optical brighteners. No Wisk formula available here is "good" for colors, as they contain optical brighteners. It actually DOES make a big difference on the coloreds if there are brighteners in the detergent. By the way, even though the Persil gels cost 22.99 at Gracious Home, I only use one little capful in my BIG Kenmore toploader! It works very well, producing NO suds, and has a very fresh fragrance that is not going to make me smell like a "walking Airwick"! Don't get me wrong, I HIGHLY recommend the Wisk 3X concentrate, or most Wisk formulas. I do NOT like the "Morning Breeze" scented product, though, and they discontinued my favorite "Sport" fragrance. Typical! Also, to note, no current "All" formulas have any enzymes NOR sodium citrate or other water-softeners, which add to the better cleaning ability of any detergent, to substitute for my dear phosphates. I have some Canadian All powder-it's got NTA in it, cleans and smells GREAT for whites and lights, but has no enzymes and produces far too many suds! Even in our soft water here, I have to use about 10 ozs in a measuring cup to get any decent results. Interesting, no? Jason
 
Yes, very interesting....to a point where I may actually stop and pick up a bottle tonight (I'll be in the Lincoln Center area anyway).

It's not a question of money. At the same time, I'm not a brand snob either (I picked up a bottle of Dynamo on sale at Stop and Shop last night!)

It's just that I don't want to buy something that doesn't suit my needs, and then have to store it.

I'm with you on the Wisk. I really like the triple concentrated HE product. I'd be really happy if they brought out a lemon-scented one, like Sunlight in Canada, or something else uplifting, but it's not bad.

I didn't know Canadian All even existed anymore. I'll keep an eye out for it at my local "National Wholesale Liquidators", a discount outlet that has a range of Canadian laundry products.

Plain Persil is now available all over the place these days (of course, when I'm at a point in life when I have no use for it, lol)....

I'm VERY picky about the products I use. We all have different needs, and I really think there's a niche for every product....I guess you just have to do your homework, if you want to get the best results.
 
NWL and such

I actually bought those latest boxes of Canadian All from there in West Babylon(National Wholesale Liquidators). Speaking of lemon-scent detergent, have you ever used Lemon-Fresh Tide powder from wonderful Canada? That, too, is great-performing and smelling! Alas, it sudses way too much for my taste! I LOVE my powdered Turkish Ariel Color(WITH 15%-30% phosphate!) though it doesn't have enzymes. Boo Hoo! Jason
 
Or go to your Miele Vac dealer, they can order it for next day delivery. Thats what we do.
I saw this new Cheer in Walmart last night. What I find strange was that the bottle/labeling was totally different than any other Cheer bottle I have ever seen. More of a silver bottle with block letter printing and the usual Cheer logo was totally non existant on the bottle. Most all variations of Cheer still look like Cheer, but this one doesn't. Plus the bottle was sealed with a plastic seal like and Orange Juice bottle, you couldn't smell it without breaking the seal. I looked and it was the only detergent they had bottled like that.
Plus I noticed that Tide and Gain are the only HE detergents that WalMart had. No more All HE, Cheer HE, etc.
 

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