angus
Well-known member
Each of the big three detergent manufacturers of the time (P&G, Lever and Colgate Palmolive) introduced new enzyme detergent products to market around 1966 or so. Each was given an "action" name - Gain (P&G), Drive (Lever), Punch and Burst (CP). Purex, with a smaller market share also got into the act and introduced Brillo Enzyme Detergent. P&G and CP then added enzymes to their main product offerings. As I recall there were only a few brands not reformulated with enzymes: Cheer, Bonus, Duz, Dreft, Salvo tablets (P&G), AD, SuperSuds (CP), any of the other Lever brands like All, Rinso, Silver Dust, Breeze and Wisk, and of course any of the granulated soaps like Duz, Ivory Snow or Flakes, Octagon, White King and Instant Fels.
In the case of Gain, it seems like it had been reformulated multiple times over the years, and each time the focus became on more intense fragrance - but until more recently, it always performed reasonably well in CR's tests. In fact when "ultra" powders were first introduced in the 90s, Gain with Bleach powder ranked at the top along with Tide with Bleach at a lower price point. But as more and more intense fragrance options were introduced, seems like overall performance declined. No great loss as none of Gain's fragrance options are even remotely tolerable - to me anyway. But to each their own....
In the case of Gain, it seems like it had been reformulated multiple times over the years, and each time the focus became on more intense fragrance - but until more recently, it always performed reasonably well in CR's tests. In fact when "ultra" powders were first introduced in the 90s, Gain with Bleach powder ranked at the top along with Tide with Bleach at a lower price point. But as more and more intense fragrance options were introduced, seems like overall performance declined. No great loss as none of Gain's fragrance options are even remotely tolerable - to me anyway. But to each their own....