there is 0.1 cu ft burning my brain.
They worked nights and nights to make it 0.1 cu ft bigger, after everything was ready and now they decided not to use it?
It sounds stupidity... or maybe something very clever, related to marketing.
Well, Electrolux is used to do this kind of wierd things...
Here in Brazil, after 9 years in a project and millions of dollars spent, after everything ready for the launch, production started to make the first stock, tv ads ready to go on air, website update ready to be loaded, all service centers across the country trained... they decided to abort the project 1 hour before launching it. And it was forgotten for almost two years.
Stupidity, right? WRONG! It was one of the most brilliant things they did.
When the competitors relaxed, they launched it. IN OTHER COUNTRY, without any notice... booo! surprise! we have a new product. Consumers, enjoy it! Competitors, I'm sorry, you don't have time to copy it this time.
The internal staff (and a possible spy) just knew it only when the marketing campaign started in Argentina. At the same time, the containers with the moulds and other production equipments arrived in Turkey and the first lot we had in a warehouse left the plant in Curitiba to the Buenos Aires port.
I suspected when I received the test protocols. Everything has to be made using Skip and Ariel. (we don't have Skip in Brazil) I was so fucused on the tight schedule that I ignored it 10 seconds later.