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Thanks for sharing. Over here, it's called ÖkoMix and has been in the market for quite some time. Several manufacturers have their own version of this system already.
The idea is to premix and dissolve ("activate") detergent before it hits the clothes. Some washers just spin the drum after the detergent has been dispensed to achieve the same thing.
Love the console and Nest thermostat-style control knob with readout in the center of it. My Maytag mixes auto-dosed detergent with water and sprays it over the load. Will Electrolux's more sophisticated version of that, with its third, dedicated pump be more effective? Can't wait to see test results from CR, reviewed.com, etc.
The relatively inexpensive price point is a bonus: $999 for the TOL. Compare that to Maytag, LG, Whirlpool and others whose TOL sell for $1400-1600.
Note to Electrolux: Do something innovative with the Frigidaire line! They're quickly becoming the WCI of the front-load washer universe.
They certainly are priced right.
Wish they had more confidence in their machines to put a longer warranty with them, but then the pricing would be higher, I suppose.
Not a lot of options around the dial, either.
And no talk of reverse tumbling on the dryer. Wonder if they eliminated it.
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It's also interesting that sanitize is a "modifier" and not an actual cycle. What's up with that? I'm guessing you just choose a cycle and select sanitize and it extends wash time and activates heater.