Bit of history there
Gary
Great find there, but somewhat earlier than 1974, more like mid to late 1960s I would have said. This upright and the cylinder that I got from you at mike's a while back were both branded for electricity boards, so there were many more like Norweb, or NIEB (Northern Ireland - pre curser to NIES) - indeed I suspect that more may have been sold through Electricity Boards than under the Goblin name. By mid-1970s they were all branded Electra, a name not unfamiliar to your goodself.
I think I may have purchased the one from ebay recently, sadly it does not have the original big bag but a replacement.
Not only does it look very "juniorish" it is very juniorish, up until the mid 1960s Hoover tended to lead upright cleaner design in the UK, although it took Goblin six or seven years to come up with this design, their pervious model owed much in design to the Hoover 119, or 115 as you guys know it.
And yes, Goblin were the manufacturers of the "teasmade" combined alarm clock and tea maker from the 1930s - later also including a radio on some models. Al
Al