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Automatic Washer - The world's coolest Washing Machines, Dryers and Dishwashers

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lightedcontrols

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Sep 7, 2004
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....well, I've got to say, that's the first time that I've ever seen a manufacturer elude to suds lock in an ad....Mark
 
You'd never be able to get away with an ad like that today...it would be considered child porn. I never knew Norge appliances were made by Borg-Warner till I saw that on the ad. B-W makes some good stuff! They are especially known to make good vehicle transmissions! That washer looks very well designed, and easy to service.
 
shocked

Wow! I'm completely shocked about the boy holding the dog. I can't believe they allowed that back then. Someone must have slipped that in at the last minute. Speaking of the washer, some of my relatives had this kind of Norge and Signature washers, but I never got to see them in action. Did they have good rollover?
 
I've owned both the Norge and Signature versions of this machine. The agitator action was very aggressive, being rapid and having a large arc. Oddly, the rollover was excellent on full loads with the high water level set. Small and medium loads tended to slosh back and forth violently rather than roll over. These machines had,(and needed) active lint filters, meaning water was forced through the filter pan by pump or agitator action. (burpolator)

From a motor and transmission standpoint, these were very sturdy washers. Their biggest weakpoint seems to have been their timers.

I'm guessing that the reason there are so many people (and the dog) hanging around the machine is because they haven't yet all been frightened away by the brake solenoid.
 
We had this washer (or one glaringly similar) until 1969 when it (and a mismatched Hotpoint dryer of similar vintage that my dad probably bought used) was replaced with a brand new matching Kenmore 70 set. I'm not sure whether the Norge washing machine was purchased new. My parents got it sometime in '65. It was in the early years of their marriage when they was po. I vividly remember that Hotpoint dryer (I was born in '63). Appliances then weren't designed for child safety and my natural appliance curiosity compelled me to climb up on the dryer to get a better look at the controls. My mom came in the laundry room and startled me and I slipped and gashed my eyebrow on the sharp corner of the console. I was around 4 at the time and I still have the scar!

Somewhere in Mom's vast photo collection, there is a Kodak color Instamatic shot of me at about 2 and a half, standing on a chair in front of that Norge washer with my Dad's pipe in my mouth, our old black telephone receiver at one ear and a box of Dash on the counter to one side. I am going to HAVE to get a copy.
 
OH MY GAWD!!! I just looked at the picture again. You know that kid holding the dog has to be the same one who grew up to pose for Sears men's underwear in '76 with his thingy hanging out the leg of his boxers!
 
Oh My Gawd

Every time a new catalog from Sears, Monkey Wards and others came in the mail, I went straight to the appliances, and then to the boy's and men's underwear.
 
Rinso, yes I totally agree about the smaller load settings simply sloshing back & forth. I just simply raised our infinite water level up a bit. The true roll over didn't happen until it was on the 3/4 high level setting. And also, how can we not forget the initial agitation period where the tub rotated until it clunked into the locked position from then on in agitation.
 
That oldest kid, next to the washer, he looks familiar too.

Other than this ad, I've never seen a norge with a filter stream that went into an agitator mounted pan (ala GE FF). All the norges of this era I ever saw had the little tray mounted at the back of the tub with the water stream pouring down into that tray.
 
Dude...

flippin RAY CHARLES can see what everyone's talking about!

The catalog I'd heard about, the Norge ad was discussed before.

The most interesting feature of the washer is that light under the control panel. That would honestly light the tub??
 
Here are some photos of the Signature and Her Majesty washers/dryers I've had. They are beautiful machines, but both washers had bad seals that leaked oil into the washbasket. Fairly common failure with Norge designs I've heard, it may take 15 or 20 years but someday you could open the lid to find a washload full of oil - I've seen machines with this affliction and it's not pretty!

 
I haven't seen that picture in like 30 years! Doesn't he look at lot like David Hasselhoff?

I read somewhere not too many years ago that he sued and won a fortune from Sears over that picture. I should be so lucky! Although I don't know that I'd care for that kind of "exposure." I'm kinda modest.
 

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