Number PULEAZE! Part Six:

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Re:#22

I love the wording of this ad! It really hits the nail on the head about how people thought about their telephones then. For many having an extension phone was a luxury! Each extra phone cost extra money every month too. And a color phone cost extra as well, also a coiled handset cord was and additional monthly fee too.

So for the “breadwinner” to approve these extra expenditures was a sign of a well off family. The “little women” didn’t have carte blanc in most homes to just order up an extension phone, she needed to get buy in from hubby. That was life in the 50’s.

The base monthly charge for having a telephone service included ONLY 1 Black desk set with a straight handset cord (which would soon become a tangled mess with regular use). When I got my first telephone in ‘70 the charge was $10 per mo. for a two party line and one black phone.

Eddie
 
#35...aah network effects! Working on the standards side of telephony for the last 25 or so years it's interesting to see what hath Alexander Graham Bell wrought. The Bell System driving things was one way to push technology forward (the independent companies weren't laggards, certainly, but were not quite as macro thinking as AT&T).
 

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