Obviously, someone else misses Fresh & Easy

[joeekaitis]

 

Specifically, someone in the marketing and email promotions department at Morongo Casino Resort & Spa, about 2 1/2 miles west of the dinosaurs in Cabazon, CA.  Apparently an in-house creation as nothing like it appears at tupperware.com

http://archive.emaildir2.com/csb/Public/show/ehh7-nbtl1--ezdv6-87lyajn6

 

[liamy1]

Fresh&Easy

Wasn’t that the chain of grocery stores owned by the UKs Tesco chain?

 

[joeekaitis]

Yes, . . .

 

. . . and later bought out by a California investor who couldn't save it.

 

[liamy1]

Oh...

That’s a shame.

Mind I’m more surprised that “Tesco” couldn’t make it in the states as they’re relentless over here,

There isn’t ONE postcode (zip) area in the U.K. that doesn’t have a Tesco, and only one postcode that does not have a Tesco superstore (and even that wouldn’t be the case if Tesco didn’t pull out at the last minute as they did have planning permission approved for it).

 

[joeekaitis]

 

ALDI is filling the void left by Fresh & Easy's demise and Save-A-Lot's exit from The Golden State.  You could also throw in Jewel T's flash in the pan if you really want to go back in time to the beginnings of no-frills grocers.

 

[jamiel]

We drove through Hemet, CA yesterday ad saw a sign for a Fresh and Easy.

 

[joeekaitis]

Hemet, CA

 

Home of the first Fresh & Easy to open to the public (a soft opening on November 1, 2007 before the Grand Opening of multiple locations a week later).

 

[jamiel]

I thought that was the #1 store...I think it had a very narrow appeal...I enjoyed it shopping in Palm Springs, but that type of vacation rental short-term transient heavily edited neighborhood store with lots of fresh stuff (like a British supermarket, logically enough) would only "go" in certain neighborhoods (and Hemet wouldn't be my first choice for it)...actually the Coachella Valley (Palm Springs to Indio) probably was a reasonable siting for several stores right along 111 and close to downtowns...particularly all the pre-packaged stuff would be very appealing.