A "Canadian" Kenmore?
Definitely want more info!!!!
-- Dave
Definitely want more info!!!!
-- Dave
P.O.D. 5/12/12: Bras Temp Washer!
- Thread starter daveamkrayoguy
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maytagbear
Well-known member
No.............
A Brazilian Kenpool, from the 1960s.
Lawrence/Maytagbear
A Brazilian Kenpool, from the 1960s.
Lawrence/Maytagbear
Minor Correction needed on my Inacuracy!
OK, I'm sorry; that is in Portugese...
I forgot about BrasTemp being a Brasilian brand & the ads in the SUPER forum we'd discussed on that app' there...!
-- Dave
OK, I'm sorry; that is in Portugese...
I forgot about BrasTemp being a Brasilian brand & the ads in the SUPER forum we'd discussed on that app' there...!
-- Dave
Looks like a "Whirpoo."
arbilab
Well-known member
I think one of our Brasilian friends will confirm, Brastemp is a division of Whirlpoo(l).
Brastemp WAS a 100% Brazillian company that used to buy Whirlpool's projects (because at that time the engineers and the technology we had in Brazil weren't good enough to make a dependable washer).
It opened Whirlpool's eyes when on late 80's Brastemp was invited to be part of the Whirlpools World Washer project, and Brastemp, that believed that it would be a waste of time and the americans would never use a project created in a 3rd world country, decided to use the oportunity as an exercise to trainee engineers.
The unthinkable happened, the WWW platform is actually 90% brazilian and the brazilian version (Brastemp Mondial) was much better than the american version of WWW. between 1959 and 1989 our engineers have been doing their homework and our technology has reached unthinkable limits.
Worried because Brastemp was about to start creating better machines and stop buying their projects, Whirlpool decided to buy Brastemp. It became official in 1997.
Nowadays, the belt drive Whirlpool agitator washers recently launched in the U.S. use exactly the same transmission mechanism that is used in Brazil since 1990. They were designed by the same Brastemp engineers that are now Whirlpool. The only difference is the design, because american consumers are more conservative (they like square machines) while the brazilian consumers prefer design innovations like glass lids and organic design.
It opened Whirlpool's eyes when on late 80's Brastemp was invited to be part of the Whirlpools World Washer project, and Brastemp, that believed that it would be a waste of time and the americans would never use a project created in a 3rd world country, decided to use the oportunity as an exercise to trainee engineers.
The unthinkable happened, the WWW platform is actually 90% brazilian and the brazilian version (Brastemp Mondial) was much better than the american version of WWW. between 1959 and 1989 our engineers have been doing their homework and our technology has reached unthinkable limits.
Worried because Brastemp was about to start creating better machines and stop buying their projects, Whirlpool decided to buy Brastemp. It became official in 1997.
Nowadays, the belt drive Whirlpool agitator washers recently launched in the U.S. use exactly the same transmission mechanism that is used in Brazil since 1990. They were designed by the same Brastemp engineers that are now Whirlpool. The only difference is the design, because american consumers are more conservative (they like square machines) while the brazilian consumers prefer design innovations like glass lids and organic design.
arbilab
Well-known member
I would love to have a 100% Brasilian washer.
It's funny...
Some people here (including me) would give an arm for an american washer, specially the vintage ones.
Some people here (including me) would give an arm for an american washer, specially the vintage ones.
Well, considering a Brastemp it's reasonably easy... we wouldn't have to send the whole machine.
Basicly, the changes are the control panels and some minimal changes on the tub (considering the 4kg model, the only model we had here)
All our Brastemp (except some BOL versions) had the "tragic" mix filter. (horrible to clean) and only the last version launched had a bleach dispenser.
We never had softener dispensers.
and we had only two agitators. three straight vanes, like the very first whirlpool and the super surgilator.
Basicly, the changes are the control panels and some minimal changes on the tub (considering the 4kg model, the only model we had here)
All our Brastemp (except some BOL versions) had the "tragic" mix filter. (horrible to clean) and only the last version launched had a bleach dispenser.
We never had softener dispensers.
and we had only two agitators. three straight vanes, like the very first whirlpool and the super surgilator.
arbilab
Well-known member
I don't use softener anyway.
Know what else is funny Thomas? You write the name of your country in the US version with a 'Z', and I write it in the Brasilian version with an 'S'. "Funny" isn't the right word, more like considerate of each other's culture.
After all, only about a dozen "Americans" know the words to Mais Que Nada and what they mean, and I'm one.
)
Know what else is funny Thomas? You write the name of your country in the US version with a 'Z', and I write it in the Brasilian version with an 'S'. "Funny" isn't the right word, more like considerate of each other's culture.
After all, only about a dozen "Americans" know the words to Mais Que Nada and what they mean, and I'm one.
)
philr
Well-known member
Thomas, I'd really like a Brazilian "GM Frigidaire" which were re-badged Brastemp!
Wonder why GM Frigidaire would have Brastemp (Whirlpool) make the machines for them?
The dryer in the Frigidaire ad above looks like it's a Whirlpool, also.
The dryer in the Frigidaire ad above looks like it's a Whirlpool, also.
philr
Well-known member
Yes it is! I think Rodrigo already posted a picture of a GM Frigidaire/Brastemp-Whirlpool dryer on this forum.
Here it is.
Here it is.
philr
Well-known member
These had badges similar to those seen on some Brazilian Frigidaire refrigerators.
arbilab
Well-known member
Drat. I can roughly read B. Portuguese but I can't translate "puxar" without looking it up.
LOL
That's nothing....
We already had "Frigidaire" washers sold at Chevrolet car dealers...
You're wondering the Unimatic, right?
Well... no!
It was a front loader "Frigidaire" made by Bendix.
Years later we had the Westinghouse Laundromat (the smaller front loader model).
The very very first automatic we had in Brazil wasn't Brastemp. Brastemp claims the first automatic made in Brazil in 1959 but it wasn't a total true too. The very first Brastemp was a Whirlpool project, but Brastemp engineers changed some cosmetic details on it, that's why it could (technically) be called a brazilian project.
Before Brastemp, we had some imported models, like said above. Those machines were made in the U.S. some of them arrived here with diferent names, but absolutely nothing was changed.
The very very first automatic washer unit in our country was brought from the U.S. by the Matarazzo family and was hooked up in their luxury house in São Paulo. It appeared on the news and they had dozens of reporters in front of their house trying to interview them about the "robot that washes clothes". The Matarazzo Family was millionaire and most of their fortune came by their soap factory.
They used this "free marketing" about their personal life to make a contest. They imported two other Pre-war Bendix (the round model) and gave them to two Matarazzo consumerts that sent letters with the package of their soap. Everybody wanted to have a "robot that washes clothes like that on the Matarazzo house" so people started buying much more soap to participate on the contest. It also opened the eyes of some importers. Brazilians wanted washing machines. (the Matarazzo company delivered the two machines completelly hooked up, including building the concrete base for them. and a 1 year stock of Matarazzo soap, that had to be grated into flakes prior to use.)
We also had the Bendix Economat with the rubber tub (My mom had one to wash my diapers) Bendix also launched some front loaders, including a washer dryer.
The very first automatic made in Brazil was an HATL made by Indústrias Ferrame. The project was american too but I can't remember the brand now, it was MUCH before Brastemp. (Maybe 1940's? Not sure.) I remember the two part doors didn't open outside and it was terrible to lock in place. It was also too expensive, another marketing disaster.
Those machines weren't famous and they are ultra rare here in Brazil (If there's still at least one remaining). We have to consider the politics at that time. People were really poor, importation taxes were much higher than today (to force our local industry) and a washing machine was something that only a very small part of the population would have.
Also, people were so used to hand wash their clothes and hire launderesses to wash them that most people didn't want them.
Buying a washing machine was just like buying a luxury car at that times.
In 1959 brastemp launched their first model. It costed the same as a VW beetle, much cheaper than any other automatic and it became a huge success. The Brastemp was also easier to use, spun better and was much more convenient.
In less than one year, Brazil had 100% more washing machines than all the years before. Other brands simply dissapeared.
On early 70's Industrias Pereira Lopes decided to make their washing machine. They already have some models before Brastemp importing some Hoover impeller washers and a washer called Primma Turbowasher.
They started a partnership with the american Westinghouse to use their projects. The first lavinia was made in Brasil. It was a westinghouse top loader with minimal changes.
That's nothing....
We already had "Frigidaire" washers sold at Chevrolet car dealers...
You're wondering the Unimatic, right?
Well... no!
It was a front loader "Frigidaire" made by Bendix.
Years later we had the Westinghouse Laundromat (the smaller front loader model).
The very very first automatic we had in Brazil wasn't Brastemp. Brastemp claims the first automatic made in Brazil in 1959 but it wasn't a total true too. The very first Brastemp was a Whirlpool project, but Brastemp engineers changed some cosmetic details on it, that's why it could (technically) be called a brazilian project.
Before Brastemp, we had some imported models, like said above. Those machines were made in the U.S. some of them arrived here with diferent names, but absolutely nothing was changed.
The very very first automatic washer unit in our country was brought from the U.S. by the Matarazzo family and was hooked up in their luxury house in São Paulo. It appeared on the news and they had dozens of reporters in front of their house trying to interview them about the "robot that washes clothes". The Matarazzo Family was millionaire and most of their fortune came by their soap factory.
They used this "free marketing" about their personal life to make a contest. They imported two other Pre-war Bendix (the round model) and gave them to two Matarazzo consumerts that sent letters with the package of their soap. Everybody wanted to have a "robot that washes clothes like that on the Matarazzo house" so people started buying much more soap to participate on the contest. It also opened the eyes of some importers. Brazilians wanted washing machines. (the Matarazzo company delivered the two machines completelly hooked up, including building the concrete base for them. and a 1 year stock of Matarazzo soap, that had to be grated into flakes prior to use.)
We also had the Bendix Economat with the rubber tub (My mom had one to wash my diapers) Bendix also launched some front loaders, including a washer dryer.
The very first automatic made in Brazil was an HATL made by Indústrias Ferrame. The project was american too but I can't remember the brand now, it was MUCH before Brastemp. (Maybe 1940's? Not sure.) I remember the two part doors didn't open outside and it was terrible to lock in place. It was also too expensive, another marketing disaster.
Those machines weren't famous and they are ultra rare here in Brazil (If there's still at least one remaining). We have to consider the politics at that time. People were really poor, importation taxes were much higher than today (to force our local industry) and a washing machine was something that only a very small part of the population would have.
Also, people were so used to hand wash their clothes and hire launderesses to wash them that most people didn't want them.
Buying a washing machine was just like buying a luxury car at that times.
In 1959 brastemp launched their first model. It costed the same as a VW beetle, much cheaper than any other automatic and it became a huge success. The Brastemp was also easier to use, spun better and was much more convenient.
In less than one year, Brazil had 100% more washing machines than all the years before. Other brands simply dissapeared.
On early 70's Industrias Pereira Lopes decided to make their washing machine. They already have some models before Brastemp importing some Hoover impeller washers and a washer called Primma Turbowasher.
They started a partnership with the american Westinghouse to use their projects. The first lavinia was made in Brasil. It was a westinghouse top loader with minimal changes.
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