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Anyone else remember the TV commercial for . . .

. . . the JCPenney washer and dryer made by GE and narrated by Rod Serling? Can't find it on YouTube but this would be JCP's second foray into the big box white goods market after taking a drubbing from none other than Sears, Montgomery Wards, et al, the first time around.
 
Penmore? Kencrest?

I recall talk of this earlier this year, perhaps in a thread here.  I think it was mentioned in a newspaper article I read that JCP would be offering name brands and wouldn't be putting their own Penncrest badge on any of them. 

 

Maybe if this experiment goes well, and when Sears finally ends its slow and torturous death spiral, the Kenmore brand could be up for grabs and Penney's could, to coin a phrase, make it great again.
 
I don't see the attraction for the Kenmore name. Yes, it was a nationally sold and, until recent decades, fairly well serviced brand. Many people bought from Sears because of the easy credit, but without the credit, the service and the standardized manufacturers that Sears had, what is Kenmore besides the name of the Revolutionary war-era plantation built by George Washington's sister, Betty Washington Lewis and her husband Fielding Lewis at 1201 Washington St. in Fredericksburg, VA? By the time Sears goes under, only older people are going to remember the heritage of the brand and the store that sold it and, given how sour things might get, it could be more of a liability than anything else.
 
Penney's sold White Westinghouse late 80's early 1990's. The catalog and possibly the retail stores sold WW spacemates. Maybe the last production models of them?
 
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