I have tried both.....
Personally I prefer Ariel than Lever Persil, also than Henkel one....
UK Persil powder has a great scent, nothing like the Henkel one that vanish as soon as clothes are dried, Lever Persil is what once our Bio presto smelled like (Bio Presto was the italian Lever Persil, now the brand was acquired by Henkel and bio presto is the MOL offering from Henkel in this country)... Bio Presto brand over here has always been considered a MOL product for some reasons, and IMO much undervlued for the stuff it was when it was made by Lever...
The brand reached more fame during the late 70s and 80s due to massive advertisement, but it never catched like Dixan and Dash did... as to speak if you know about italian stuff, it was considered on par with Ava...
Lever Persil is a good performer, but not excellent and almost par of Henkel one IMO, Henkel Persil is slightly more effective than Lever one, but no more than Ariel, I find Henkel one it's easier to rinse than the Lever Persil, but it does not leave nice scent as the Lever one, and that's an important factor to me also...
UK Lever Persil is what it is sold in France and Spain, Belgium etc under the name of Skip... and over there is one of the most sold, but still not Top of line, kinda a TOL among the MOL, the TOL over there are still Ariel and Wipp/Le Chat/Dixan (Henkel Persil), also Colon yes Colon (that comes from "Colada" meaning laundry in spanish, nothing to do with the digestive tract and shit LOLOL) in Spain is a good one, Colon is a Reckitt Benckiser product and over there in Spain has still a good reputation, much more of what whatever Reckit benckiser product does have over here right now...
Colon is almost the same stuff of what in Italy is called Sole.
As said I find the Lever persil more difficult to rinse out than both Ariel or Henkel Persil...because looks like it has more soda...
And is actually pricey for the thing that is.... Skip costs less in those other countries....so price is dictaded by fame.
So....
Considering it's share and fame in the countries having it under the "Skip" brand, and what Indeed the brand is in the UK, I would assume that yes, it's fame in Britain depends much also on the brand name and so history in that country rather than product itself...
Lever Persil was one of UK's first and historically leading "washing powders", after all, Lever was/is a british company and I think that it's normal this product "means" more in it's native country than it means elsewhere...
http://en.wikipedia.org/wiki/Persil
[this post was last edited: 7/23/2014-08:00]