Persil History Thread - Info/pictures/videos appreciated!

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hotpointfan

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Hi, as the title says, I am creating this thread about the history of Persil, the detergent brand, as I would like to know more about Persil and also about the history of the brand.

I hope this thread also educates others as well. So please can you share anything you know about Persil and I have a few questions as well.

Thanks for reading.

hotpointfan
 
2nd Question

I saw this product in the bottom of a page on a 2001 Hotpoint brochure, called Persil Revive. I'll scan the section of the page when I get round to scanning it. I have looked this up and discovered it was axed in 2002, so its been gone for 10 years. I tried finding out how it works but no joy. I was wondering could anyone shine a light on it? Thanks

hotpointfan++9-22-2012-13-13-30.jpg
 
<span style="font-family: sans-serif; font-size: 13px; font-weight: normal; line-height: 19.200000762939453px; color: #000000;">The chore of doing the laundry began to change with the introduction of washing powders in the 1880s. These new products originally were simply pulverized soap. New cleaning product marketing successes, such as the 1890s introduction of </span>Gold Dust Washing Powder<span style="font-family: sans-serif; font-size: 13px; font-weight: normal; line-height: 19.200000762939453px; color: #000000;"> (created by industrial chemist </span>James Boyce<span style="font-family: sans-serif; font-size: 13px; font-weight: normal; line-height: 19.200000762939453px; color: #000000;"> for the </span>N. K. Fairbank<span style="font-family: sans-serif; font-size: 13px; font-weight: normal; line-height: 19.200000762939453px;"> Company in the United States),<span style="font-family: sans-serif; font-weight: normal; font-size: 12px; line-height: 11.649999618530273px;"> </span><span style="font-family: sans-serif; font-size: 13px; font-weight: normal; line-height: 19.200000762939453px;">proved that there was a ready market for better cleaning agents. Henkel & Cie, founded in Düsseldorf in 1876, decided to pursue this market, and on June 6, 1907 launched its newly developed, first of its kind product, Persil. The manufacturer had found a method to add </span></span>sodium perborate<span style="font-family: sans-serif; font-size: 13px; font-weight: normal; line-height: 19.200000762939453px; color: #000000;">—a bleaching agent —to its base washing agents (</span>silicate<span style="font-family: sans-serif; font-size: 13px; font-weight: normal; line-height: 19.200000762939453px;">), creating (what the marketing department called) a "self-activating powder" detergent. During the washing process, oxygenated perborate forms small bubbles, doing the "<em style="font-family: sans-serif; font-size: 13px; font-weight: normal; line-height: 19.200000762939453px;">work of the washboard</em><span style="font-family: sans-serif; font-size: 13px; font-weight: normal; line-height: 19.200000762939453px;">" —saving consumers time and rendering the historic method of "sun-bleaching" (by laying clothes out in the sun) unnecessary
</span><span style="font-family: sans-serif; font-size: 13px; font-weight: normal; line-height: 19.200000762939453px;">
Invented in 1907, Persil is notable because it was the first commercially available "self-activated" laundry detergent. (A self activated detergent is one which contains bleach combined with the soap components.) The creation of Persil was a significant chemical breakthrough.</span><span style="font-family: sans-serif; font-size: 13px; font-weight: normal; line-height: 19.200000762939453px;">
</span></span>

The name, "Persil", is derived from two of its original ingredients, sodium perborate and silicate

<span style="font-family: sans-serif; font-size: 13px; font-weight: normal; line-height: 19.200000762939453px;">
 </span>

 

 
Aquacycle

Thanks, I knew it was named after two chemicals, we did it in Science a while back - we made some of our own :)

I am about to start uploading pictures of a copy of the Persil care guide from around '92.
 
Persil Care Guide

I got given this to me by my nan, I believe this dates from around 1992ish, please correct me if I am wrong. I have taken photos of each page but they may not be as clear as if I had scanned them. Hopefully someone can date this. Thanks

Front cover

hotpointfan++9-22-2012-13-33-54.jpg
 

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