Persil History Thread - Info/pictures/videos appreciated!

Automatic Washer - The world's coolest Washing Machines, Dryers and Dishwashers

Help Support :

Persil Care Guide

The whole range of Persil around 1992.

From Left to right:

-Persil Non bio Concentrated Liquid medium red cap
-Persil Bio Concentrated Liquid large green cap
-Persil Bio Concentrated Liquid small green cap
-Persil Bio Concentrated Powder large box
-Persil Non bio Concentrated powder medium box
-Persil Bio Concentrated powder small box
-Persil Bio powder large box
-Persil Bio powder medium box
-Persil Non bio powder small box
-Persil non bio liquid large red cap
-Persil Bio liquid large green cap
-Persil Non bio liquid carton
-Persil Bio liquid carton

hotpointfan++9-22-2012-14-20-16.jpg
 
Persil Care Guide

The Comfort range - around 1992

From left to right:

-Comfort Pure Silk large bottle
-Comfort Pure Silk medium bottle
-Comfort Pure Silk small bottle
-Comfort Original small bottle
-Comfort Original Large bottle
-Comfort Original Medium bottle
-Comfort Original Refill carton

hotpointfan++9-22-2012-14-26-5.jpg
 
Unilever's use of the Persil brand

I'm still rather curious as to how Unilever (Lever Brothers) ended up with the Persil brand in the UK, Republic of Ireland, France and New Zealand.

It's odd to have two major consumer products companies sharing a single brand-name for a similar product.

Obviously the formulations of Unilever's Persil and Henkel's Persil are not at all related.
 
Henkel sold the rights to the product and the Persil name to a few companies around the world where they didn't operate at the time. In the UK & Ireland it was sold to Crossfields, who were taken over by Unilever 10 years after they launched Persil. At first it was basically the same product as the German version and came in near identical packaging, but over time that has obviously changed. I'd guess it was a similar story in France and NZ with Unilever acquiring smaller companies that owned the brand before Henkel had a chance to buy them up.
 
It's Been Ages Since One Has Had To Tell This Story

But "Since those early days, the brand name Persil has caused some confusion. In 1909, the English firm of Joseph Crosfield acquired the patent rights and trademarks of Persil for the United Kingdom and various British, Dutch, and Danish colonies. Crosfield was later absorbed by Lever Brothers, which in turn became part of Unilever. Today both Henkel and Unilever continue to market a product named Persil. In Western Europe, for example, Unilever owns the trademark Persil in Britain and France, while Henkel has Germany, Belgium, Luxembourg, the Netherlands, Italy, and Denmark."

Over the years Unilever and Henkel Germany have tried to purchase each other out of the Persil name brand, but each has never budged.
 
Persil Revive

They looked like large individually wrapped dryer sheets (containing some sort of alcohol based solution) that you threw in the tumble dryer with dry clean only items. Results were often not as good as a genuine dry clean process, but OK for a cheaper way of freshening up lightly soiled items. For heavier stains you were meant to rub the affected area with the Revive sheet before putting them in the dryer.

Dr. Beckmann makes a similar product these days that works in exactly the same way.
 
I am a big fan of UK Persil Bio powder, and with the help of BritSuperstore online, my cupboard is well- stocked with it. I have very soft water and Persil rinses cleaner than any other detergent I've ever used. It's an excellent detergent.
 
Histrory

Launderess: Thanks for sharing that with us. I am very grateful.

spoodles: Thats what I thought, as I did read about the product being axed in 2002, it mentioned its alcoholic properties.
 
Persil Mug

Here is one of my favourite pieces of Persil memorabilia, a mug, from around 2000, as it advertises Persil tablets, which came at the same time. This was bought for me very kindly by Christopher (aquarius8000), which he gave me during a mini wash-in. He has one as well as well as a Persil Capsules mug.

hotpointfan++9-23-2012-02-25-40.jpg
 
Persil Collection

Whilst we're on the subject of Persil I decided to take a photo of all the Persil we have at the moment. Last week I finshed a box of Biological Liquitabs.

hotpointfan++9-23-2012-02-27-56.jpg
 
Persil Box

Here is an empty box & cup that dates from around '99. The cup has almost completely faded apart from a small bit on the lower part. There is one of these visible on series 8 of BBC sitcom 2point4children.

hotpointfan++9-23-2012-02-31-14.jpg
 

Latest posts

Back
Top