Persil S&M UK /Ireland - Loving it!

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Liquid Laundry Detergents

Are pretty much taking over everywhere, and not without some good reasons.

Most persons simply do not get laundry so soiled as say years ago when many pepople were engaged heavy work and or wore clothing for several wearings. Today's laundry is more likely soiled by body soils/oils, food stains, and perhaps the odd ink or some such. For all of these stains a good liquid laundry detergent with TOL surfactants and enzymes will work very well, and has the advantage of being near neutral pH. The old powdered laundry detergent formulas with heavy doses of caustics such as washing soda, borax, phosphates, and so forth, worked mainly by mechanical action and swelling textile fibers to release soils. Today one can literally soak a load of the most grimy laundry clean with little or no mechanical action.

The absence of caustics means that laundry washes softer and requires less rinsing and no "souring". Using enzymes instead of caustics for removing soils means wash temps can be 120F to 80F and still give good performance. This not only saves energy, but prolongs textile life, as not many things these days can withstand repeated hot, much less boil washes. From one who irons shirts and linens, am here to say warm water washes does make ironing easier as things do not emerge a constricted, wrinkled mess from the machine, as what happens with hot water.

As surfactants have progressed, what we are seeing is much of the water found in previous liquid detergents, and still in many of the middle and low shelf products, is being taken out. Hence the "X" concentrated craze.

Am doing some bed linens now in a product called "Linen Wash", which is a liquid detergent designed for fine and antique linens using cold or warm water. It was hard for me not to set the temp dial on my Miele to 120F or 140F, my usual range for linens, but we shall see. Added some Bi-O-Kleen "Bac Out" liquid enzymes just to be on the safe side, as the Linen Wash has none.
 
Laundress - thank you too for all that information!

I wondered what all these American "bleach alternative" detergents actually contained. I didn't realise it was just more optical brighteners. I noticed Tide were pushing it as being great for keeping colours bright - again it's a different story in the UK - optical brighteners are always removed from any "Colour" detergent...
 
Am I correct in thinking that optical brighteners are not necessarily as bad for light/bright colours as they are for darks?

Reason I ask is because I recently put together a load of old yellow T-shirts and polos that had seen better days and were starting to look a bit dull. Washed them using regular Ariel Liquid, which doesn't contain any bleach but is heavy on optical brighteners. Everything came out looking fantastic, much brighter and more vivid compared to beforehand.

On the other hand, I've noticed that darks washed using OBAs have a tendency to show a glow in the dark "haze" on the fabric under certain lighting conditions. Not true fading as one would get from bleaching agents, but even so it still looks a little peculiar when standing at a bar only to find that your best black shirt has illuminated under the blacklights!
 
kirk - I think optical brighteners are OK for lights, especially if they have started to get a bit dingy. On darks however it can make some colours look a different shade and appear to be faded, although it's just the way the OBs make the light reflect off the clothes, like you say.
 
Surely the modern European Bio powders are pretty much the same formulation as the liquids more or less. They certainly don't seem to contain much in terms of highly caustic ingredients if you look through Persil or Ariel's ingredient list for their forumlations in the UK or Ireland.

Only difference is oxygen bleach in the non-colour varieties.

The main thing that's making small and mighty attractive to me is that it's more convenient. My whirlpool washer's drawer clogs constantly! Combination of very poor design and not very high water pressure.
 
Omo France = Surf alright :)

In France

Skip (F) = Persil (UK/IRL)
Omo (F) = Surf (UK/IRL)
Persil (F)= no UK/IRL equiviant.
 
Omo elsewhere tends to be UK/IRL Persil eqivilant

In most other market's Omo is Unilever's premium detergent brand.

Btw, when was Omo dropped in the UK & Ireland ?
It was certainly around in the late 80s as Omo Automatic in Ireland along side Persil (Unilever)
 
OBAs and bleach alternative

The Stiftung Warentest says OBAs are in particular bad for light colours. Worst case scenario is a pastell yellow turning pink by reflecting too much blue light.
But on the other hand todays concentrations of OBAs are quite low and Henkel even recomends their non Color versions for light colours.

As to bleach alternative in liquids, I think I remember it is the type of enzymes responsible for the brightening. At least Tide used to claim so on their homepage.
 
If you really want peroxide bleaching you can always add a scoop of wash booster e.g. ACE or Vanish.
 
Lever equivalents

MRX

If I recall correctly (info from the Lever PCP brother in law), Lever may not market Persil in France, as I think Henkel have the rights to the name over there - I could be wrong. I know that Comfort is sold there under another name that I can't recall, but is pretty much the same product. The detergents are also pretty much equivalent, though there tend to be fragrance variations etc to suit local markets.

The bro-in-law also said that Lever (and I believe P&G) were, at some very distant point in the past, required to introduce a second line to their premium product. This was due to some competition law or other, where they were required to market an alternative product where less of the cost was applied to marketing than for their premium product. The product is different, though not in the way that very much cheaper products are, where bulking components are used.

As for OMO in Ireland - I have no idea when it vanished - I grew up there and only remember it in the 70s and 80s as a twintub powder. I guess it lost market ground to the others, and supermarket shelf-demand saw it off. Same for Tide too I guess. I'm not sure if Wisk appeared in the UK, but it was in Ireland for a couple of years, as was Radion. The Radion example shows the power of brand loyalty - MRX might remember it was heavily promoted (with frankly awful tv ads), but still failed to gain much ground.

MRX - you might use SUN dishwasher detergent - a top seller for Lever in Ireland, but dropped in the UK as P&G's products (Finish in particular) dominate over here...like all things in production, it is the market that dictates the existence of brands. For example it was the same fate for various types of washers - my beloved Hotpoint Top Loaders would have disappeared even if EU ratings hadn't appeared. Compared to front loaders, they were much more expensive to build, with complex a power-unit/gearbox drive as opposed to the cheaper pulley system in FLs - that with the general absence of dedicated laundry space in houses in the British Isles, meant that they had become a minority product. Leave aside any debate of performance advantages, the demise of TLs and the dominance of FLs is principally due to cheaper production costs, and better sales prospects...as a FL fan, I'm sure you're happy about that though! :-)
 
There are few Unilever Ireland variations

Sun Dishwasher products - The tablets are excellent, find they outperform Finish. They're wrapped in a hydrofilm (disolving film) so are very easy to handle too.
I found they remove protein based gunk extremely well and seem to do far less damage to dishes and glasses.

Worst I've ever used is P&G's fairy active bursts. In my bosch dishwasher, the dishes came out sticky. Like as if they'd left some kind of film on them! Looked clean, but felt horrible.

Quix - Washing-up liquid, does not seem to be the same as Persil in the UK. Full of natural lemon juice. Smells great.

Persil Tablets - different formulation.
(They've no phosphates in Ireland, the UK formulation does)
This is due to a Government imposed code of practice regarding phosphates.
Otherwise, they're identical. I suspect, they're also used in other European markets, possibly branded as Omo/Skip or something else.
 
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