persil

Automatic Washer - The world's coolest Washing Machines, Dryers and Dishwashers

Help Support AutomaticWasher.org:

billiedyer1954

Active member
Joined
Oct 18, 2012
Messages
39
Location
Ohio, USA
today I was in the Steubenville ohio Wal-Mart and there was a big display of persil on the end of the isle. I wandered if this was the same stuff that is sold in Europe? the only reason I knew the brand was from this web site. I was tempted to get some but I had just stocked up on tide liquid last week.
 
I just saw it today in the Jackson, Michigan store, and was curious about the same. I'm pretty sure I saw a couple different versions of liquid, and what looked like a powder in a liquid bottle. Didn't have time to look much further, I was in a hurry. Saw the price was $9.98. I will definitely try it in any case.
 
From what one understands Miele North America (Canada and USA at least) have stopped importing Persil products, or it is very limited. Miele USA only has Universal Megaperls detergent from Henkel/Persil and that is it, no more fabric softeners or other detergents. This goes for automatic dishwasher products as well.

This probably has much to do with Miele North America and perhaps elsewhere concentrating on their own private label brand (Miele Care Collection). Markup is likely higher and they do not have to deal with Henkel.

Unlike years ago you can find Persil and other Henkel products in North America besides Miele. That Persil Store for instance am sure is set up or at least in league with Henkel. SmallFlower.com, Germandeli.com and other vendors both on Amazon and their own websites offer various Henkel laundry/dishwasher products as well.

Locally Gracious Home here in NYC seems to be restocked with Persil gel so they obviously found another source since Miele dropped the stuff. Gracious Home like many places that sold Persil also was a Miele appliance dealer.

Just checked a few of the Walmart sites for stores locally and none mention Persil. Maybe if the weather is nice this weekend will check out the store in Bayonne.
 
Found it in Ohio

I saw the endcap at my Walmart store here in West Columbus. It was not in the aisle yet, just the endcap next to tide. All the packages were 9.96 or close to it, the same price as the Tide next to it.

gefilterflo-2015022519172109255_1.jpg

gefilterflo-2015022519172109255_2.jpg

gefilterflo-2015022519172109255_3.jpg
 
Ain't Nothing Like The Real Thing

What you have got a hold of there seems to be a product made by The Dial Company marketed under the Persil brand.

Henkel long ago purchased The Dial Company so that is sorted. Persil/Henkel IIRC long has moved to gels and away from liquids. The ingredient listing even in its limited description is nothing like what one sees from German Persil.

More telling is the bottle only states certain design and elements of package are proprietary and owned by the Dial Company, a subsidiary of Henkel.

So far the only mention one can find of Henkel and Walmart is this:

"Henkel supports Walmart’s laundry compaction initiative

Henkel supports Walmart’s recently announced laundry compaction initiative to partner with manufacturers to cut the amount of water by 25 percent in each dose of liquid laundry detergent by 2018. This effort aligns with Henkel’s long-term sustainability strategy to achieve more with less. Henkel understands the demand on limited natural resources and established its dedication to sustainability over 50 years ago. Sustainability remains one of the company’s five core values.


The laundry compaction effort, announced by Walmart at its first-ever Sustainable Product Expo held in Bentonville, Ark., offers benefits to consumers and the environment. Henkel actively looks for ways to innovate our products and supply chains and build sustainability partnerships worldwide.

By 2030, Henkel aims to triple the value it creates for the footprint made by its operations, products and services. Over the past eleven years, the company has cut water and energy consumption by 51 percent and 44 percent per ton of production, respectively, and reduced waste by 47 percent per ton of production. Since 2009, Henkel has been a founding member of The Sustainability Consortium, a partnership between corporations, universities and NGOs to develop standards for assessing consumer product sustainability across the supply chain and product lifecycle."
http://www.henkelna.com/press/2014-...marts-laundry-compaction-initiative-23623.htm

persil.us takes one to Henkel's North American website where again no mention of Persil.
 
It looks like Henkel has found a way to exploit the American Persil users. I'm guessing that this is just Purex with a Persil label for 10 bucks instead of buy 1 and get a case or however many free. Very disappointing. It also doesn't look like there are any colour formulas either. :-(
 
Have a very hard time believing Henkel Germany would let their prize formulas for various Persil detergents out of their hands, even to a subsidiary based in the United States.

Then again there are various versions of Henkel Persil sold all over Western and Easter Europe, not to mention the Middle East and elsewhere so who knows.

Moi? Stil think The Dial Corporation is pulling a fast one and hoping to sell this product based upon the Persil brand.

Said something was going on at the time when Persil Gel became hard to find in the USA including from Miele North America. This could be part or all of what is behind that move.
 
Occurs to me, putting water in detergent does one primary thing: increase the cost of shipping it. It DEFINITELY doesn't work better. And the vendors are DEFINITELY not absorbing the shipping cost without subtracting it from the value of the product.

Let's face it: ALL vendors are now just playing the 'imaginary marketing advantage' game. Not only Lever and P&G but Henkel too.

So once again, as we learned with hardware vendors, name brands mean absolutely nothing. They buy each others' names and market/distribution regions and long-since abandoned any pretense of product improvement other than making it smell like another vegetable/flower/fruit.
 
Not so fast . . .

Ater reading this thread last night, I decided to stop by Wal-Mart after the gym early this morning to check it out. My Wal-Mart had Persil displayed on an end cap near the detergent aisle. The display listed three variants - "Power-Liquid", "Power-Pearls" and "Power-Caps", but my store only had the liquid and the pearls.

I bought both the liquid and the pearls. I've never used Persil Gel before so I have no basis for comparison, but the pearls seem to be legit. They look and smell like Persil Mega-Pearls, so maybe this is the real deal!

As far as the color version and the full powder version are concerned, I think they had to tailor this a bit to the American market, as we are not accustomed to purchasing separate products for whites and colors as they are in Europe. The pearls come in a bottle, and the bottle says "For best results on whites and stains, use with warm or hot water. As with all colored loads, use cooler water to help preserve colors.". This suggests to me that the pearls contain bleach.

The liquid states "Premium Clean" and "Loaded with stain fighters", but it doesn't say anything about whitening. I am assuming that the liquid is geared toward colors and the pearls to whites and lights.

I can't wait to try them and see how they compare to the originals from Germany!

westtexman-2015022607221201814_1.jpg

westtexman-2015022607221201814_2.jpg

westtexman-2015022607221201814_3.jpg
 
Thanks for the update, westtexman. while looking at the labels, I noticed that the pearls are "assembled in the USA from foreign ingredients", while the liquid States it's made in the US. I hope that means that Dial is importing Henkel's formula. I remain skeptical, but I'm optimistic.
Jetcone, I'm anxiously awaiting the release of Rosalies. It looks like it's going to be perfect for my soft, mountain water.

Edit to add: I spoke with Henkel NA customer service, for what it's worth lol. The rep stated that the pearls do not contain any bleach and the liquid does contain OBA's. I've requested they email me the full ingredients list, will post here if they send them. We'll see.....[this post was last edited: 2/26/2015-09:25]
 
Where's The Bleach?

Persil Mega-Perls for whites/colourfast laundry contains oxygen bleach (sodium percarbonate) and Henkel's famous activator system. Products containing oxygen bleach for laundry must state so on labels because under certain situations the stuff can be a hazard.

Inorganic builders - Zeolites to my mind.

Am looking forward to real life reviews, but am not convinced yet this is the real deal German Persil. For one thing Persil Universal Mega-Perls cleans very well in cold (84F) water as well as warm, hot to boiling.
 
My thoughts exactly, Launderess....

If this is in fact the case, these formulas won't be very useful for me. I've become accustomed to using a powder with bleach for whites/ lights and an OBA free powder or liquid for darks. But, as you've stated above, this is not the typical way Americans do their washing, and in order for Henkel to be successful with Persil in the US they need to tailor to the masses. Fortunately,I've had decent results with Miele's offerings, I guess they will become my go to now. Sigh.
 
I'm glad I didn't "stock up" - just in case this isn't the real deal. After years of importing detergents from the UK and Germany, I've finally decided that I can get equal or better results on my whites using Tide with a separate oxygen bleach at a much lower price. While I'll be disappointed, I suppose it won't be the end of the world. I am curious about the caps - and hope I can find those to try soon.
 
Well I went a huntin for Persil at my local Walmarts and none to be found....yet. So I wonder if they are going to be introducing it in phases around the country. I went to the Biddeford Walmart in Maine..nothing, the Walmart in Newington NH....nothing, and the Walmart in Danvers MA...nothing yet. Tomorrow I will check the Salem MA Walmart and see if they might have it. The MegaPearls looks like the real thing and the color of the liquid as well. I am curious at to the performance and how they compare. To me Henkels owns the German version of Persil, and they launched Persil in Mexico a year or so ago, so it makes sense to introduce it here.
If this stuff is as good as the German version and one doesnt have to pay nosebleed prices that Miele was charging for it, this might give P&G a good swift kick in the shorts with more competition.
I do remember back in another thread that we talked about how Persil was getting harder to find and I said said a "what if Henkel decided to market Persil here in the States"...and here we are.
 
:)

Glad they've given you guys in US the Persil brand (in some guise anyway). I've used UK Persil loads of course, only used German Persil once (bought this week in error - and it's the new duo caps)

I wish they would give us Tide over here. According to P&G they pulled Tide off the UK market in 1972, but I'm sure it's been main sale in my lifetime, I know the odd discount store has sold it (but the non U.S. version I think).

Just a question, is there any main reason they don't market standard detergent alongside the detergents we call colour care?

Mind you the UK also has biological marketed alongside non-biological (as main stream detergents, not just a one off brand like your Dreft) which apparently nowhere else in the world does either, because British housewives got it in their heads that biological detergents eat your skin? It is a really commonly held belief over here that you don't use "bio" if laundering kids or someone with asthma or eczemas laundry
 
Looking back I think this has been phasing in since last year also. In late spring last year I was looking for Megaperls color. None at the Miele web site, so I just ordered Miele for colors. I have alternated both detergents for a while and don't see much of a difference between the two. Early last fall I went looking for Persil Megaperls for whites. Could not find this anywhere so bought a big 70 load box of regular Persil for whites from my local appliance store. The one thing I DON'T like about this regular big box Persil is that it is leaving my clothes rough. This has never happened before, so two weeks ago I ordered Miele detergent for whites to use in it's place.

Over the months I have been looking at the Persilstore which carries Persil products. Next to almost all of the Persil products is the statement "While supplies last" and there are sales on most items, and now the statements are saying out of stock

I can't see Persil being sold at Walmart and other land stores and also being sold online in different containers. It just causes to much confusion. There is no bleach formula of Perls but that don't mean there might not be one in the future.

The labeling of ingredients looks as if it is following the guidelines established here in the USA so unlike every different ingredient listed as is required in the EU we are not getting the detail on these new products.

Will be interesting to see how this plays, but I do like the Miele powders which have - to me - nearly identical performance to German Persil.

When I find this domestic Persil, of course I will compare it to everything I have now, but it might not matter anyway because perhaps this is what North America will be left with as far as Persil goes.

From a business perspective this may make sense for Henkle if they want to be in NA. Cheaper to let Dial take care of it in bulk than send small individual containers from Germany.
 
Could be

The power caps could be the new duo caps. If you want I can take pic of the pack and the product in about 7 hours from now. (Just gone 10pm now and in bed)
 
Can't see Henkel Germany going toe to toe with P&G with another top shelf laundry detergent for the USA market. Tide is having its own problems of late with sales and it is not just due to the past recession.

When forced either by economic circumstances or whatever reasons to go from Tide to other brands many consumers found little difference. Thus when things returned to normal they stuck with whatever new products. Tide liquid detergents are on sale somewhere in my NYC area every week. If not Tide then other P&G laundry products.

P&G invests *huge* R&D developing Tide to suit a variety of local laundry conditions from water to soils all across the USA. It has locked down the patents for activated oxygen bleaching systems going back to the days of Biz and Oxydol which later went into Tide With Bleach.

The Dial Corporation is more known for value brand detergents (Purex, Trend, etc...), and without a detergent for whites with a bleaching system those "perls" are going to be eaten alive by P&G/Tide.

Henkel Germany hasn't produced high dilution detergents for ages. In order to compete in the American market these new Persil offerings will have to deal with washing machines that range from 24" to large top loading but still "HE". The amount of water these machines use as well as how they wash vary.

Henkel/Germany IIRC also ceased production of liquid detergents in favor of gels. So why is Dial selling a liquid product which means it contains more water?
 
@launderess

Very good question considering the price is close to Tide, as mentioned earlier in this thread, unless Dial is trying to put it to P&G and get a bigger piece of the market,which may be why there is another new Tide He "Turbo" on the market claiming clean rinsing.
I'm very interested in seeing how both these products will perform over time to make comparisons.
 
Am with others who say Henkel is going after the "niche" market of North Americans that know and trust Persil. By cutting out the middleman (Miele North America) and use their subsidiary (The Dial Corporation) certain costs can be kept down.

Truth will come out when reviews of results come in. Will be very interested with what various Germans and other Europeans living in the USA that know Persil have to say.

Being as all this may as often mentioned by our European members Persil/Henkel isn't always top dog laundry detergent. In many markets Ariel (from P&G) beats Persil and or equals results.

Americans got turned onto Persil when Miele reached these shores and there weren't other options available.

Looked around the Persil Mexico site and while there packaging and so forth look more like German offerings, still cannot find out what is in the stuff.
http://www.persil.com.mx/es.cky.html
 
Interesting to see a new product getting bashed by so many who haven`t even tried it.

If it`s the same or at least similar to the stuff we get in Germany, I think one day it might become a serious competitor to Tide.
It`s certainly not going to be easy for a newcomer to compete with a strong brand like Tide that has been around for decades in the US.

Personally I find German liquid Persil to be an awesome perfomer, but the Duo Caps don`t do it for me, even if I use two for a normal load. They are very low sudsing (less than Megaperls or liquid Persil), maybe they work better in soft water, I found them very disappointing despite the big brand name.

@ Laundress
"Henkel/Germany IIRC also ceased production of liquid detergents in favor of gels. So why is Dial selling a liquid product which means it contains more water?"

You`re so knowledgeable about detergents, I can`t believe you think thinner always means watered down.
Years ago liquid Persil had indeed a thicker gel like texture marketed for better pretreating stains and the usual thicker means more cleaning ingredients bulls**t.
Nowadays the name "Persil Gel" still remained, but the texture is back to a normal liquid. Whith a thinner produkt a dosing ball can be used as an option, not a must.
Viscosity of a product has nothing to do with the concentation of cleaning agents in a liquid detergent, shampoo or whatever ! In most cases it`s only the presence or absence of gelling agents, thickeners, salts and so on.
 
Laundress

You're right there, in the UK, persil was alway considered the best, and still is Britains best selling laundry detergent. However, over the last few years, in various consumer report organisation tests, and from field engineers Ariel is considered the best performing detergent.

And now, Aldi's Almat brand has beat even Ariel in the Which (consumer reports) testing.
 
Once in a while I will check out the Henkel North America web site just to see what's there. From that you can click on their brands, and this is how I found more information about the Dial brand of Purex. You click on the brand name and the brand web site is displayed.

Just checked out the site and the name Persil is listed along with the brands. No web site yet but the brand name is there. Pril is also displayed and I don't remember that either.

So I am starting to think this is Persil in the USA is the real deal, and I am certainly interested.

I know that in some countries the Persil for colors contain OBAs, so not sure what will happen here and I prefer not to have it on my dark colors - certainly not on black.

I see the bottle says it can be used in all types of machines. This is similar to what Purex is doing with their detergents. I think you use more for top loaders, but you are using the same product for both. I wonder about this and perhaps they have come upon some technique that works with large amounts of water as well as small but years ago didn't we use one detergent for both top and front loaders?

I took a look at my recent bottle of Persil Color Gel. It is a smaller version of the bottle that was displayed above. True it is no longer a gel but more like pouring whipping cream or syrup. I actually like this because in the cold weather the gel would be almost impossible to get out of the bottle - that and if you used a cold water wash it was hard to get it to flush out of the detergent dispenser.

Still for whites I want me some oxygen bleach.

Can't wait to give these a try - even though I certainly do not need anymore detergent products in the laundry area.
 
You`re so knowledgeable about detergents, I can`t believe you think thinner always means watered down.
Years ago liquid Persil had indeed a thicker gel like texture marketed for better pretreating stains and the usual thicker means more cleaning ingredients bulls**t.
Nowadays the name "Persil Gel" still remained, but the texture is back to a normal liquid. Whith a thinner produkt a dosing ball can be used as an option, not a must. "

Given Persil has made "sustainability" and so forth agreements with Walmart am was surprised it went with liquid instead of gel as one most certainly has more water than the other.

My recently purchased bottle of Persil Gel for Colors is slightly thicker than Tide liquid detergent but not as viscous as Ariel Excel Gel.

No one is "bashing" anything, merely trying to determine what sort of product Dial is marketing. Henkel can slap their "Persil" brand onto anything but that does not equal whatever is inside will behave in the same manner as German Persil.
 
Well I found the Persil liquid and MegaPearls at Walmart in Salem Ma....the rep from Henkels was there and spoke to him and it's the same formula as the Persil from Germany. Same thing! There is going to be a $2 coupon in the flyer for Walmart for it. I asked about the PowerCapas and they don't have them yet. But I did pick these tow up. I did smell the Fresh scent liquid and it's rather nice smelling. I did pick up the MegaPearls and the Original scent liquid.

nmassman44++2-27-2015-10-29-12.jpg
 
The other thing he told me was the fact that Miele will no longer be the sole importer of Persil. The contract ended and Henkel did not renew according to rep. That's why it's here now. They kept it under wraps so they can launch the line here in North America.
 
Back
Top