persil

[jerrod6]

Good to see Henkel posting video advertisements on Youtube because this is where the action is nowadays, and a good way to get the news out about a new product to a younger generation of consumers.

One of the vids did say it was a Walmart exclusive. Not surprising since it is viewed as the worlds largest retailer and grocery chain at least by sales.

After Walmart, Henkel needs to branch out to other stores like Target and regional supermarket chains as well. Space is a premium at smaller stores, but even in my case where I have a smaller supermarket in my neighborhood and then it's larger brother in a mall, the smaller one still manages to provide space for all products. You may not get them in every scent but you can still buy most brands of detergents and fabric softeners.

We only know Persil as the detergent we buy online or from Miele but I think in Germany you can walk into supermarkets and find it on the shelves next to other detergents so I think this is the right move for Henkel in the USA.

This roll out has probably been in the planning stages for a while, after all you don't buy the Dial company with the intention of doing nothing with it, perhaps why Miele decided to get their own brand to sell.

I've done 3 loads of laundry today using Persil , but will comment more after I do the BIG one - the one with the heavily soiled whites. Glad to see others have had good results with this.

 

[jerrod6]

I knew about the caps. These sound like the Duocaps sold in Germany. I haven't heard of anyone there liking them that much. Anyone know what 2 in 1 with Pro Lift technology is? This is mentioned as one of the new Persil formulations in the videos.

 

[launderess]

German Consumer Magazine Testing One Spoke Of

Powders from Persil and Ariel beat liquids and or gels of the same brands. Liquids were judged to be more "polluting" than powders due to several factors including levels of preservatives.

http://https//www.test.de/Waschmittel-Pulver-ist-besser-4324833-0/

 

[liamy1]

Power caps

Those Power Caps look the same as the German Henkel "Duo Caps" I have here.

 

[liamy1]

And

The cap itself

 

[liamy1]

Yes

Yes Jerrod6, here in the UK and in Germany, Persil is a mainstream detergent, you'll find it in every store, from the main grocery stores to Costco, to the discounter stores.

 

[iej]

Persil UK/Ireland/France/NZ

Just as a side note, Persil in the UK, Ireland, France and NZ is *not* the same product at all. The brand is owned by Unilever in those markets.

Persil UK/IRL is an excellent product too and I find it works very well, but it's an entirely different set of formulations to the Henkel version.

Also @liamy1 the Bio vs Non-Bio thing is bordering on ridiculous. My sister-in-law uses regular Persil Bio on her children's clothes and a friend of hers reacted in absolute horror. You'd swear she was washing her children with uranium or something the way they went on!

It's totally irrational stuff that's based on pure marketing nonsense, not science.

She uses it because non-bio does not remove baby-related stains which are very easily removed by enzymes as they're all milk, food, drool or rather more 'eww' type stuff.

Provided you're rinsing the clothes properly and not over-dosing the machine, there shouldn't be any problem. Also, I strongly suspect that most sensitivities are to scents, surfactants and OBAs not necessarily to the enzymes which are pretty naturally occurring and are often found in food and in many cases in our own digestive systems too. Your mouth is full of amylase which occurs in your own saliva for example.

---

Those products certainly look like they might be the Henkel Persil formulation.
I wouldn't see why Henkel wouldn't just produce the product in the US for the US market, it doesn't make much sense shipping detergents around the world - they're bulky, heavy and low-value generally (other than patented enzymes etc) So, you make them close to market.

If Henkel have a good formula, they can make it anywhere. So, there's no reason why Henkel USA / formerly Dial can't do it.

Purex may now become their 2nd tier brand.

 

[iej]

Pronunciation is weird

The pronunciation of Persil on that advert is very different to the way it's said here!



Some Irish accents on Persil ads:

They massively rely on their "Dirt is Good" campaign and always appealing to parents (and the add concludes with a very sarcastic kid when asked what her mum would think of dirty clothes...)

 

[supersuds]

Pronunciation

Yeah, I noticed the US ads were saying per-SIL, while I seemed to recall it being pronounced more like PER-sil in Germany.

Quite a few brands are pronounced differently in Britain than in the US, such as Sony, Nokia, and Peugeot - not that the last two come up very often!

 

[mrb627]

Additional Retailers!

I certainly hope additional retailers pick this up and it isn't a Walmart exclusive. I rarely set foot in Walmart. And if I do, I usually shower immediately after getting home.

Malcolm

 

[iej]

Supersuds

Pantene is the one that always catches my ears when I'm over there!

Over here it's "Pan Ten"

Over there it's more like "Pan Teen" which to me sounds like some kind of new panty liner product



(Now it's approved by even the most demanding hair)
(I didn't realise hair could now do its own lab tests hehe)

To get back on topic though:

Hopefully the rest of the US consumer market will see this as excitedly as the people on here.

P&G needs to have a serious competitor in the detergent space. It seems at present 200 versions of Tide are squeezing everything else out.

 

[lordkenmore]

>I certainly hope additional retailers pick this up and it isn't a Walmart exclusive. I rarely set foot in Walmart. And if I do, I usually shower immediately after getting home.

I also hope more retailers get Persil sooner or later. I don't like supporting Wal-Mart for a number of reasons.

Past this, it seems like Persil and Wal-Mart are an odd pairing. Maybe I'm just biased against Wal-Mart, and some of their customers. But I have to almost think Target would have been a more logical choice.

We'll see what happens, I guess.

Incidentally, I looked up the ad for my area, and they list a couple Persil detergent.

 

[launderess]

My guess is

Henkel teamed up with Wally World because of the latter's mass distribution system with locations nationwide. Not unlike Miele North America I shouldn't wonder.

To even remotely go up against P&G Henkel would either need to build a Persil relationships/distribution network from the bottom up, use their existing laundry product distribution system (Trend, Purex, etc..)or team up with a big player.

Sincerely hope this exclusive deal with Walmart is not permanent. Don't like the place and not even German Persil on the cheap could tempt me to set foot pass the door.

 

[mich]

BTW...

Persil "Power Pearls" DO, and I repeat DO, contain Sodium Percarbonate.

In Fact, it's the largest ingredient, in the bottle, according to Walmart Chemical Safety.

Hazardous components CAS Number Percent (w/w)
Sodium Percarbonate 15630-89-4 10 – 25%
Benzenesulfonic acid, C10-13-alkyl derives., sodium salts 68411-30-3 10 – 25%
Sodium Carbonate 497-19-8 1 – 5 %
Sulfuric acid, mono-C12-18-alkyl esters, sodium salts 68955-19-1 1 – 5 %
Alcohols, C12-18, ethoxylated 68213-23-0 1 – 5 %
Polyethylene Glycol 25322-68-3 1 – 5 %

I'll see if I can dig up a real MSDS, later. But, Walmart's Computers had that on File.

 

[launderess]

Well Then Henkel/The Dial Corporation Needs To Be More Clear

With their packaging and marketing. It is odd that sodium percarbonate is not listed on label again because it is considered a hazardous chemical. Then there is the fact certain consumers may not want to use a product with bleaching agents. IMHO "Pure White Technology" just doesn't cut it.

 

[foraloysius]

Pronunciation in Germany

 

[vacbear58]

Who knew?

Looks like Henkel are bringing their product in every sense of the word

German


English


German


English

 

[vacbear58]

And not just Persil

German



English


Now Louis, how do you pronounce Ariel?

It was really a lot of fun discovering the German ads, And I could have sat all night looking at Constructa ads

Oh, and for Blackadder fans, the mother-in-law was "Nursie" from Blackadder II

Al

 

[iheartmaytag]

I will have a look tonight

I am at Wal-Mart so often,and with Sam's next door; I just have my check direct deposited.

 

[launderess]

For those of you on Facebook, Persil is answering queries/comments on their page (see link above).

In response to one query Persil states all 3000 Walmart stores should have product by week of March 9th. This meshes with the sale dates you see in Walmart online circulars.

 

[jerrod6]

I don't care for Walmart for most things but I do go there for the things I want. Still I think Walmart was chosen because it is the nations largest grocery retailer. I dont' think so but Wall Street does. My next choice is Target and local chains.

I would be upset about the labeling of ingredients except that no detergent tells us too much about what is in it except Purex. Look at Tide liquid and tell me what is in it. Look at Miele for colors and tell me the ingredients listed on the bottle. You can't see it on the label. You can see it on the web and in the case of Meiel you can't even see it on the web, however you can see it in Germany because that is the law. The Persil web site is not up yet so eventually the ingredients may or may not be there. I guess it depends on the regulations in the specific country and I have no expectation that a foreign company is going to bring its product to the USA and follow some other regulation that is not of this country. They may but they are not required to.

Perhaps oxygen bleach is one of those things that must be listed so eventually it may be there if this is the case, but for every other ingredient I don't think there is anything in the USA forcing manufacturers to disclose every ingredient beyond listing the patents. Can't find anything on a Windex bottle, Air fresheners you get the generic stabilizers, Solubilizers, Emulsifiers, corrosion inhibitor - HUH?

If it is not required companies are not going to do it and now this Pro White formula is trademarked. Is it that trademarks are exempt from listing? Samsung steam...xx... whatever is trademarked. Where is is stated that it is not really steam but just hot water blowing around in the drum. If I find a listing on a web site that Oxygen bleach is in this new Persil that's ok, and so if it is not on the box that is OK too. I am judging by how well it cleans. If it cleans as well as Oxygen bleach without Oxygen bleach I don't feel impacted.

 

[supersuds]

As has been noted here before, Tide powders have percarbonate even when the label doesn't say it's one of the "with bleach" formulas. For instance, the MSDS for powders shows 3-7% percarbonate. I'm not too surprised Persil is doing the same thing...maybe there is market research that the word bleach scares some customers off.

http://www.pg.com/productsafety/msd...an_Breeze_Powder_Granular_Feb_2014_-_MSDS.pdf

 

[foraloysius]

Alistair

Here's a Dutch Ariel commercial.

 

[vacbear58]

Ariel

Louis
I just knew the "Dutch" daughter in law had to be a fraud , she says it the way the British do
Al

 

[ronhic]

You stirrer Al....Back to the laundry with you!

 

[logixx]

And while we're on the subject...

No. 14 and 16 had it right (from listening to it on my phone).

 



 

 

[miele_ge]

wonder how the "american" persil is on Kochwasche cy

Will it work at 190 degrees F?   Jerrod, you must do a test in your 1986.  BTW, I am loving the used 1986  set we got on ebay - best 400 bucks i ever spent (plus the cost to pick it up on the cape and dinner for the dear friends who drove us there in their big truck to get it - was quite an adventure).

 

As an aside, I think we are not going to try to keep and repair the Miele 1918 (it has a shot spider) - It works but makes a horrible racket and won't likely run again without a big repair.  It has a lot of new expensive parts (control board, power supply, brushes) and is in really nice shape so i don't want to just chuck it.  If anyone has any interest, please shoot me a note.  The great experience with the used 1986 makes me want to start hoarding the last of the 220 volt machines to have a supply in reserve!  There are still 2 or 3 series after the 1986 that are 220.

 

 

 

 

[Ultramatic]

 

 

Just saw it at my "local" Walmart @ $9.99 a bottle. Has the same "Euro" scent but made in the U.S.A.

 

[powerfin64]

Update

Talked to the Department Manager for cleaning products at Walmart today, asked if they were going to be carrying Persil as advertised in this month ad flyer. He told me they do have Persil in back, but won't be putting persil out till the sales distributor arrives sometime this week, I will check later this week and see they have available.

 

[mich]

Keyword is...

The Bottle is made in the US. The "ingredients" are "foreign" & imported components.

I love this. Megapearls & Gel on 'da Cheap.

Also - Called Henkel US div, and was informed a MSDS is not available at this time. However, the formulas for Megapearls (German) & PowerPearls (US) are identical.

I really need to call and ask, if the Liquid Variety is the same.

Persil. Persil. Persil. At the Walmart Price. What's not to love?