Procter & Gamble featured in Fortune

[magic clean]

An informative read about P&G and product development. Tide & Downy for the Mexican consumer featured prominently.

L.P.

http://money.cnn.tv/2008/03/07/news/companies/lafley_charan.fortune/index.htm

 

[joeekaitis]

''The consumer is boss''

The consumer is nobody to Procter and Gamble.

The consumer didn't ask P&G to acquire a small innovative family-run water filtration company (PUR), ship the whole operation from Colorado to Mexico and China, and discontinue the Automatic Safety Monitor on their pitcher filters.

The consumer asked for the old style filter back. P&G told the consumer to go to Hell.

What's this guy's address? I want to send him a bigger shovel.

 

[laundromat]

Proctor and Gamble is nothing but a testing outfit that takes products and promotes them a few years and then either continues their prduction with lots of specials and"new and improved"features.Then they sell the name to other companies once the product has made them their money.Oxydol,Jiff and Duncan Hines are just a few of the brands they took advantage of and sold out to other corps.I truly miss Oxydol and its aroma.Even Jiff tastes different than it did when P&G made it.Not that I ever realy tasted Oxydol!LOL

 

[spoodles]

Those criticisms can be levelled at any consumer goods manufacturer.

Getting rid of unprofitable brands or brands they can't do much with is hardly "taking advantage" of them!